The Sainsbury Archive is the online home for the heart of our heritage, representing the past, present and helping to shape the story of our future. It tells the Sainsbury's story, allowing users to engage and interact with digitised pieces of our history.
Branch Images
Browse our historical images of shops or search for images of your local branch
Own Label Packaging
Sainsbury's Design StudioDiscover the Iconic designs by Peter Dixon created in the Sainsbury's in house design studio.
Christmas
Tis the season to be merryCelebrate Christmas with a look at some of our historical images.
Our Stories
Quick Read
Christmas Pudding
Christmas lunch isn't over until we've had at least one serving of the stodgy, spiced pudding, laden with butter and suet, that is Christmas pudding - our favourite festive dessert. But how much do we know about it and how has the recipe changed over time?
Quick Read
Christmas Lunch
A quick look at what a vintage Christmas lunch would have looked like.
Long Read
Christmas Display
Lavish window and interior displays of Christmas foods such as poultry, cooked meats and cheeses were an annual tradition. Sainsbury’s Christmas turkey displays were quite famous. Enjoy this read from Sainsbury archive about all things festive.
Discover Branches
1869-2017Search for your local branch on our map of shops, past and present.
Begin journey
Learning & Activities
Resources
Find old fashioned packaging to colour in and other things to download
Video Story
Food for Talk
A set of small films aimed at getting people talking about food memories
Audio Story
Harry's Story
This on-line audio book describes through pictures a typical day in the life of a delivery boy working for Sainsbury's in 1912.
Video Story
Our Sainsbury's Stories
In memory of Dino Adriano’s commitment to veteran Sainsbury’s staff, in collaboration with the Sainsbury Archive, interference-art were commissioned to produce a learning project that records and shares veterans’ stories, and prompts others to participate with the Archive website.
Your Memories
Add to the archive by sharing your memories of shopping or working at a Sainsbury's branch.
Explore memories