The Sainsbury Archive is the online home for the heart of our heritage, representing the past, present and helping to shape the story of our future. It tells the Sainsbury's story, allowing users to engage and interact with digitised pieces of our history.
The Sainsbury Archive is an independent charity and has been held at the Museum of London, Docklands since 2005. Visit the Archive to see materials in the collection and to carry out research at the Sainsbury Study Centre.
For the upcoming festive season we trawled through our materials old and new offering you some ultimate Christmas favourites and inspiration for your menu that most certainly will not disappoint.
A quick look at what a vintage Christmas lunch would have looked like.
Lavish window and interior displays of Christmas foods such as poultry, cooked meats and cheeses were an annual tradition. Sainsbury’s Christmas turkey displays were quite famous. Enjoy this read from Sainsbury archive about all things festive.
Christmas lunch isn't over until we've had at least one serving of the stodgy, spiced pudding, laden with butter and suet, that is Christmas pudding - our favourite festive dessert. But how much do we know about it and how has the recipe changed over time?
Search for your local branch on our map of shops, past and present.Begin journey
Add to the archive by sharing your memories of shopping or working at a Sainsbury's branch.Explore memories