The Sainsbury Archive is the online home for the heart of our heritage, representing the past, present and helping to shape the story of our future. It tells the Sainsbury's story, allowing users to engage and interact with digitised pieces of our history.
The Sainsbury Archive is an independent charity and has been held at the Museum of London, Docklands since 2005. Visit the Archive to see materials in the collection and to carry out research at the Sainsbury Study Centre.
Over the next year the archive is carrying out a large scale digitisation project to celebrate the company's 150th anniversary. We are hoping to publish approximately 90,000 images on the website over this period - please come back regularly to see our newly uploaded content.
Fairy Tale Tea Cards
At the beginning of the 20th century Sainsbury’s gave out collectible cards to promote its new range of teas. Find out more about this colourful and charming part of our collection.
Internet shopping from 1999
Butter and margarine
Butter was one of just three products sold in the first Sainsbury's store, and remained a key product during Sainsbury's development into a national chain. We look here at the history of butter, margarine and spreads at Sainsbury's.
A 24 hour look at Sainsbury's in 1963
Search for your local branch on our map of shops, past and present.Begin journey
Add to the archive by sharing your memories of shopping or working at a Sainsbury's branch.Explore memories