Skip navigation
Sainsbury Archive Logo

The Sainsbury Archive is the online home for the heart of our heritage, representing the past, present and helping to shape the story of our future. It tells the Sainsbury's story, allowing users to engage and interact with digitised pieces of our history.

Catalogue picks

Christmas

Tis the season to be merry

Celebrate Christmas with a look at some of our historical images.

Explore catalogue

About the archive

The Sainsbury Archive is an independent charity and has been held at the Museum of London, Docklands since 2005. Visit the Archive to see materials in the collection and to carry out research at the Sainsbury Study Centre.

Archive Digitisation Project

The Archive is currently carrying out digitisation work on the collection. We are hoping to publish approximately 90,000 images on the website over this period - please come back regularly to see our newly uploaded content.

Our Stories

Festive Menu

Quick Read

Festive Menu

For the upcoming festive season we trawled through our materials old and new offering you some ultimate Christmas favourites and inspiration for your menu that most certainly will not disappoint.

Christmas Lunch

Quick Read

Christmas Lunch

A quick look at what a vintage Christmas lunch would have looked like.

Christmas Display

Long Read

Christmas Display

Lavish window and interior displays of Christmas foods such as poultry, cooked meats and cheeses were an annual tradition. Sainsbury’s Christmas turkey displays were quite famous. Enjoy this read from Sainsbury archive about all things festive.

Christmas Pudding

Quick Read

Christmas Pudding

Christmas lunch isn't over until we've had at least one serving of the stodgy, spiced pudding, laden with butter and suet, that is Christmas pudding - our favourite festive dessert. But how much do we know about it and how has the recipe changed over time?

Discover Branches

1869-2017

Search for your local branch on our map of shops, past and present.

Begin journey
Your Memories

Your Memories

Add to the archive by sharing your memories of shopping or working at a Sainsbury's branch.

Explore memories