Leicester (58/62 Humberstone Gate)

Pen and ink drawing entitled, 'Building the New Sainsbury's at Leicester' which shows the construction of a new branch at 58/62 Humberstone Gate, Leicester. The drawing was by John Finnie and...

SA/BR/22/L/35

Image by Brian Shuel; shows checkouts in foreground, and aisles in background.

SA/BRA/7/L/7/1/6

Image by Brian Shuel; shows checkouts in foreground, and aisles in background.

SA/BRA/7/L/7/1/9

Provincial newspapers advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Bacon & Eggs...

SA/MARK/ADV/1/1/1/1/2/15/44

Image by Brian Shuel; shows Chequers chinese restaurant and bingo hall next to the branch

SA/BRA/7/L/7/1/1

Image by Brian Shuel; shows rear entrance and car park. Image used in December 1963 issue of JS Journal

SA/BRA/7/L/7/1/2

Image by Brian Shuel (SE 20); includes shop fitting and Mr WBS Mansfield (Manager)

SA/BRA/7/L/7/1/4

Image by Brian Shuel; shows confectionary racks

SA/BRA/7/L/7/1/5

Computer generated list of branches opened between 1 April 1960 and 31 March 1965. Includes: Basildon, Bedford, Bexleyheath, Boreham Wood, Bristol, Bury St Edmunds, Catford, Chatham, Chichester,...

SA/BRA/2/3/6/8/4

Image by Brian Shuel (SE 19); includes shop fitting and Mr WBS Mansfield (Manager)

SA/BRA/7/L/7/1/3

Flyer promoting Harrison's house furnishing store of 68/80 Humberstone Gate which welcomes Sainsbury's [58/62 Humberstone Gate] to the area and promotes an offer of vouchers which could be spent at...

SA/DES/39/397

Reporter: Simon Smith. Cameraman: Bruce Fleming. Includes the slogan 'It's good value at Sainsbury's' and the strapline: 'Sainsburyprobe talks to Leicestershire shoppers'. Includes interviews with 6...

SA/MARK/ADV/1/1/1/1/2/13/40

Provincial newspapers advertisement with slogan 'It's good food and good value at Sainsbury's'. Includes dotted line and scissor illustration around edges of advert. Includes prices for 'Sainsbury's...

SA/MARK/ADV/1/1/1/1/2/15/39

Image by Brian Shuel; shows checkouts in foreground, and aisles in background.

SA/BRA/7/L/7/1/7

Shows checkouts in foreground, and aisles in background.

SA/BRA/7/L/7/1/8

Leaflet promoting a new self-service store at 58-62 Humberstone Gate. It also promotes Tendersweet bacon. The photo on the cover is SA/PKC/PRO/3/1/11.

SA/DES/39/126

Photographs of the new Leicester (58/62 Humberstone Gate) branch shortly after opening. At the time, it was the company's second largest shop (11,260 square feet) and the longest shop (100 yards). The...

SA/IMA/4/SE/19

Original and photocopied proofs for Sainsbury's newspaper advertisements featuring the following stores: Worle [Weston-super-Mare]; Norwich (Bowthorpe); Cwmbran; Chippenham; Bath (Southgate Road);...

SA/MARK/ADV/1/1/2/1/9