Leicester (9 Cheapside)

Published in the Leicester Mercury. Similar advertisements were published in "all Midland papers".

'To Improve the Nation's Health' butter, bacon and cheese advert, 1937. Includes the text: 'To Improve the Nation's Health insist upon the best. In...

Published in The Leicester Advertiser, The Leicester Mercury.

'The Best is Always at Sainsbury's' advert, 1937. Includes the text: 'Like London! Leicester will find the Best is Always at Sainsbury's'. Branches...

'Good News! Bacon, Butter, Cheese, Eggs' advert, 1937. Includes the text: 'All Cheaper at Sainsbury's Branches'. Branches mentioned: Leicester...

'The Housewives' Idea of a Perfect Shop' advert, 1937. Includes the strapline 'Cleanliness, Quality, Value. 16 ozs to the LB. Courtesy'. Branches...

This branch was part of a chain of shops which Sainsbury's acquired when it went bankrupt in 1936. It was one of the nine former Thoroughgood's...

Published in the Leicester Mercury.

Published in the Leicester Mercury.

Published in the Leicester Mercury. Similar advertisements were published in the Derbyshire Advertiser [Derby branch], Walsall Observer, Northampton...

Published in the Leicester Mercury. Similar advertisements were published for "all Midland branches".

'Millions!' Lowest prices advert, 1937. Includes the text: 'Millions! must be found to balance the Budget, but - Millions balance the Household Budget...

8 copies of newspaper advertisement featuring the text "Health Because all the Goods are Fresh and Pure / Wealth Because the Value Saves Your Money /...

Published in the Leicester Mercury. The advertisement is presumably a reference to the 1936 film and song "Pennies from Heaven".

'The Gold Rush - Everyone Saving Money at Sainsbury's' Butter, Bacon, Cheese and Egss advert, 1937. Branches mentioned: Leicester (Gallowtree Gate and...

'Everyone in the Midlands likes a good Pork Sausage' advert, 1937. Includes strapline 'Sainsbury's Pork Sausages are London's favourite dish'. Also...

Published in the Leicester Mercury.

Published in the Leicester Mercury. Similar advertisements were published for "all Midland branches" during the week ending 21 May.

7 copies of newspaper advertisement featuring the copy "Keep cool by purchasing Sainsbury's Ready-Cooked Foods..." and the names of the following...

Bacon, Butter and Cheese advert, 1937. Includes the slogan 'If you enjoy Really Good Butter, Bacon and Cheese Go to J. Sainsbury'. Branches mentioned:...

'Discovered!' Butter, Bacon, Cheese and Eggs advert, 1937. Branches mentioned: Leicester (Gallowtree Gate and Cheapside). Includes pencilled note on...