"Don't Gamble with health, or the housekeeping purse. Sainsbury's is a Safe Bet…" (Leicester branches) newspaper advertisement
14 May [1937]Published in the Leicester Mercury. Similar advertisements were published in "all Midland papers".
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"To Improve the Nation's Health..." newspaper advertisement
5 Mar 1937'To Improve the Nation's Health' butter, bacon and cheese advert, 1937. Includes the text: 'To Improve the Nation's Health insist upon the best. In other words - shop at Sainsbury's where the best...
SA/MARK/ADV/1/1/1/1/1/6/18/174
"Sainsbury's are now selling Poultry at their Cheapside branch" (Leicester) newspaper advertisement proof
21 Nov 1952Published in The Leicester Advertiser, The Leicester Mercury.
SA/MARK/ADV/1/1/1/1/5/1/165
"...the Best is Always at Sainsbury's" newspaper advertisement
22 Jan 1937'The Best is Always at Sainsbury's' advert, 1937. Includes the text: 'Like London! Leicester will find the Best is Always at Sainsbury's'. Branches mentioned: Gallowtree Gate and Cheapside. Includes...
SA/MARK/ADV/1/1/1/1/1/6/18/124
"Good News! Bacon, Butter, Cheese, Eggs..." newspaper advertisement
5 Feb 1937'Good News! Bacon, Butter, Cheese, Eggs' advert, 1937. Includes the text: 'All Cheaper at Sainsbury's Branches'. Branches mentioned: Leicester (Cheapside and Gallowtree Gate). Includes pencilled...
SA/MARK/ADV/1/1/1/1/1/6/18/136
"The Housewives' Idea of a Perfect Shop" newspaper advertisement
19 Mar 1937'The Housewives' Idea of a Perfect Shop' advert, 1937. Includes the strapline 'Cleanliness, Quality, Value. 16 ozs to the LB. Courtesy'. Branches mentioned: Leicester (Gallowtree Gate and...
SA/MARK/ADV/1/1/1/1/1/6/18/191
Image of exterior of Thoroughgood's branch at 9 Cheapside, Leicester, before its conversion to a Sainsbury's
[c. 1936]This branch was part of a chain of shops which Sainsbury's acquired when it went bankrupt in 1936. It was one of the nine former Thoroughgood's branches retained by Sainsbury's in the Midlands; those...
SA/BRA/7/L/7/4/1
"If you can't keep a secret, Tell your friends where you buy the very finest butter, bacon and cheese…" (Leicester branches) newspaper advertisement
16 Apr [1937]Published in the Leicester Mercury.
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"Why not shop at Sainsbury's this week-end?" (Leicester branches) newspaper advertisement
23 Apr [1937]Published in the Leicester Mercury.
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"A meal in a moment by Sainsbury's" (Leicester branches) newspaper advertisement
7 May [1937]Published in the Leicester Mercury. Similar advertisements were published in the Derbyshire Advertiser [Derby branch], Walsall Observer, Northampton Chronicle and Echo, Northamptonshire Evening...
SA/MARK/ADV/1/1/1/1/1/27/40
"How to save money on your housekeeping" (Leicester branches) newspaper advertisement
4 Jun [1937]Published in the Leicester Mercury. Similar advertisements were published for "all Midland branches".
SA/MARK/ADV/1/1/1/1/1/27/53
"Millions!" newspaper advertisement
26 Feb 1937'Millions!' Lowest prices advert, 1937. Includes the text: 'Millions! must be found to balance the Budget, but - Millions balance the Household Budget by always Shopping at Sainsbury's who sell The...
SA/MARK/ADV/1/1/1/1/1/6/18/163
"Health Because all the Goods are Fresh and Pure..." newspaper advertisement, [1936-1947]
[1936-1947]8 copies of newspaper advertisement featuring the text "Health Because all the Goods are Fresh and Pure / Wealth Because the Value Saves Your Money / Happiness Because Meal Table Grumbles cease if you...
SA/MARK/ADV/1/1/1/1/1/22
"Sainsbury's Hand-Raised Pies 1/- per lb are delicious..." newspaper advertisements, [c. 1937]
[c. 1937]18 copies of newspaper advertisement featuring the copy "Sainsbury's Hand-Raised Pies 1/- per lb are delicious...The freshness of every pie is guaranteed. J. Sainsbury where shopping is a joy - and...
SA/MARK/ADV/1/1/1/1/1/25
"It's always raining "Pennies from Heaven" at Sainsbury's" (Leicester branches) newspaper advertisement
2 Apr [1937]Published in the Leicester Mercury. The advertisement is presumably a reference to the 1936 film and song "Pennies from Heaven".
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"The Gold Rush" newspaper advertisement
19 Feb 1937'The Gold Rush - Everyone Saving Money at Sainsbury's' Butter, Bacon, Cheese and Egss advert, 1937. Branches mentioned: Leicester (Gallowtree Gate and Cheapside). Includes pencilled note on advert...
SA/MARK/ADV/1/1/1/1/1/6/18/150
"Everyone in the Midlands likes a good Pork Sausage" newspaper advertisement
12 Mar 1937'Everyone in the Midlands likes a good Pork Sausage' advert, 1937. Includes strapline 'Sainsbury's Pork Sausages are London's favourite dish'. Also includes an advert for 'Additional Counter Staff....
SA/MARK/ADV/1/1/1/1/1/6/18/185
"Why not shop at Sainsbury's this week-end?" newspaper advertisement, [1936-1947]
[1936-1947]2 copies of newspaper advertisement featuring the text "Why not shop at Sainsbury's this week-end? So many of your friends do, and are entirely satisfied. Sainsbury's sell the finest quality butter...
SA/MARK/ADV/1/1/1/1/1/21
"Money for Jam! Every purchaser of butter, bacon, cheese…" (Leicester branches) newspaper advertisement
[Apr 1937]Published in the Leicester Mercury.
SA/MARK/ADV/1/1/1/1/1/27/18
"Health…Wealth…Happiness…If you shop at Sainsbury's who sell the finest quality butter bacon and cheese..." (Leicester branches) newspaper advertisement
21 May 1937Published in the Leicester Mercury. Similar advertisements were published for "all Midland branches" during the week ending 21 May.
SA/MARK/ADV/1/1/1/1/1/27/46
"Keep cool by purchasing Sainsbury's Ready-Cooked Foods..." newspaper advertisements
[1930s-1940s]7 copies of newspaper advertisement featuring the copy "Keep cool by purchasing Sainsbury's Ready-Cooked Foods..." and the names of the following branches: Coventry, Leicester (Gallowtree Gate and...
SA/MARK/ADV/1/1/1/1/1/31
"If You Enjoy Really Good Butter, Bacon and Cheese" newspaper advertisement
29 Jan 1937Bacon, Butter and Cheese advert, 1937. Includes the slogan 'If you enjoy Really Good Butter, Bacon and Cheese Go to J. Sainsbury'. Branches mentioned: Leicester (Gallowtree Gate and...
SA/MARK/ADV/1/1/1/1/1/6/18/127
"Discovered!!" newspaper advertisement
12 Feb 1937'Discovered!' Butter, Bacon, Cheese and Eggs advert, 1937. Branches mentioned: Leicester (Gallowtree Gate and Cheapside). Includes pencilled note on advert that it was placed in the Leicester Mercury...
SA/MARK/ADV/1/1/1/1/1/6/18/145
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