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"Don't Gamble with health, or the housekeeping purse. Sainsbury's is a Safe Bet…" (Leicester branches) newspaper advertisement

14 May [1937]

Published in the Leicester Mercury. Similar advertisements were published in "all Midland papers".

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"Don't Gamble with health, or the housekeeping purse. Sainsbury's is a Safe Bet…" (Leicester branches) newspaper advertisement

"To Improve the Nation's Health..." newspaper advertisement

5 Mar 1937

'To Improve the Nation's Health' butter, bacon and cheese advert, 1937. Includes the text: 'To Improve the Nation's Health insist upon the best. In other words - shop at Sainsbury's where the best...

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"To Improve the Nation's Health..." newspaper advertisement

"Sainsbury's are now selling Poultry at their Cheapside branch" (Leicester) newspaper advertisement proof

21 Nov 1952

Published in The Leicester Advertiser, The Leicester Mercury.

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"Sainsbury's are now selling Poultry at their Cheapside branch" (Leicester) newspaper advertisement proof

"...the Best is Always at Sainsbury's" newspaper advertisement

22 Jan 1937

'The Best is Always at Sainsbury's' advert, 1937. Includes the text: 'Like London! Leicester will find the Best is Always at Sainsbury's'. Branches mentioned: Gallowtree Gate and Cheapside. Includes...

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"...the Best is Always at Sainsbury's" newspaper advertisement

"Good News! Bacon, Butter, Cheese, Eggs..." newspaper advertisement

5 Feb 1937

'Good News! Bacon, Butter, Cheese, Eggs' advert, 1937. Includes the text: 'All Cheaper at Sainsbury's Branches'. Branches mentioned: Leicester (Cheapside and Gallowtree Gate). Includes pencilled...

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"Good News! Bacon, Butter, Cheese, Eggs..." newspaper advertisement

"The Housewives' Idea of a Perfect Shop" newspaper advertisement

19 Mar 1937

'The Housewives' Idea of a Perfect Shop' advert, 1937. Includes the strapline 'Cleanliness, Quality, Value. 16 ozs to the LB. Courtesy'. Branches mentioned: Leicester (Gallowtree Gate and...

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"The Housewives' Idea of a Perfect Shop" newspaper advertisement

Image of exterior of Thoroughgood's branch at 9 Cheapside, Leicester, before its conversion to a Sainsbury's

[c. 1936]

This branch was part of a chain of shops which Sainsbury's acquired when it went bankrupt in 1936. It was one of the nine former Thoroughgood's branches retained by Sainsbury's in the Midlands; those...

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Image of exterior of Thoroughgood's branch at 9 Cheapside, Leicester, before its conversion to a Sainsbury's

"If you can't keep a secret, Tell your friends where you buy the very finest butter, bacon and cheese…" (Leicester branches) newspaper advertisement

16 Apr [1937]

Published in the Leicester Mercury.

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"If you can't keep a secret, Tell your friends where you buy the very finest butter, bacon and cheese…" (Leicester branches) newspaper advertisement

"Why not shop at Sainsbury's this week-end?" (Leicester branches) newspaper advertisement

23 Apr [1937]

Published in the Leicester Mercury.

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"Why not shop at Sainsbury's this week-end?" (Leicester branches) newspaper advertisement

"A meal in a moment by Sainsbury's" (Leicester branches) newspaper advertisement

7 May [1937]

Published in the Leicester Mercury. Similar advertisements were published in the Derbyshire Advertiser [Derby branch], Walsall Observer, Northampton Chronicle and Echo, Northamptonshire Evening...

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"A meal in a moment by Sainsbury's" (Leicester branches) newspaper advertisement

"How to save money on your housekeeping" (Leicester branches) newspaper advertisement

4 Jun [1937]

Published in the Leicester Mercury. Similar advertisements were published for "all Midland branches".

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"How to save money on your housekeeping" (Leicester branches) newspaper advertisement

"Millions!" newspaper advertisement

26 Feb 1937

'Millions!' Lowest prices advert, 1937. Includes the text: 'Millions! must be found to balance the Budget, but - Millions balance the Household Budget by always Shopping at Sainsbury's who sell The...

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"Millions!" newspaper advertisement

"Health Because all the Goods are Fresh and Pure..." newspaper advertisement, [1936-1947]

[1936-1947]

8 copies of newspaper advertisement featuring the text "Health Because all the Goods are Fresh and Pure / Wealth Because the Value Saves Your Money / Happiness Because Meal Table Grumbles cease if you...

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SA/MARK/ADV/1/1/1/1/1/22 - "Health Because all the Goods are Fresh and Pure..." newspaper advertisement, [1936-1947]
"Health Because all the Goods are Fresh and Pure..." newspaper advertisement, [1936-1947]

"Sainsbury's Hand-Raised Pies 1/- per lb are delicious..." newspaper advertisements, [c. 1937]

[c. 1937]

18 copies of newspaper advertisement featuring the copy "Sainsbury's Hand-Raised Pies 1/- per lb are delicious...The freshness of every pie is guaranteed. J. Sainsbury where shopping is a joy - and...

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"Sainsbury's Hand-Raised Pies 1/- per lb are delicious..." newspaper advertisements, [c. 1937]

"It's always raining "Pennies from Heaven" at Sainsbury's" (Leicester branches) newspaper advertisement

2 Apr [1937]

Published in the Leicester Mercury. The advertisement is presumably a reference to the 1936 film and song "Pennies from Heaven".

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"It's always raining "Pennies from Heaven" at Sainsbury's" (Leicester branches) newspaper advertisement

"The Gold Rush" newspaper advertisement

19 Feb 1937

'The Gold Rush - Everyone Saving Money at Sainsbury's' Butter, Bacon, Cheese and Egss advert, 1937. Branches mentioned: Leicester (Gallowtree Gate and Cheapside). Includes pencilled note on advert...

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"The Gold Rush" newspaper advertisement

"Everyone in the Midlands likes a good Pork Sausage" newspaper advertisement

12 Mar 1937

'Everyone in the Midlands likes a good Pork Sausage' advert, 1937. Includes strapline 'Sainsbury's Pork Sausages are London's favourite dish'. Also includes an advert for 'Additional Counter Staff....

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"Everyone in the Midlands likes a good Pork Sausage" newspaper advertisement

"Why not shop at Sainsbury's this week-end?" newspaper advertisement, [1936-1947]

[1936-1947]

2 copies of newspaper advertisement featuring the text "Why not shop at Sainsbury's this week-end? So many of your friends do, and are entirely satisfied. Sainsbury's sell the finest quality butter...

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"Why not shop at Sainsbury's this week-end?" newspaper advertisement, [1936-1947]

"Money for Jam! Every purchaser of butter, bacon, cheese…" (Leicester branches) newspaper advertisement

[Apr 1937]

Published in the Leicester Mercury.

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"Money for Jam! Every purchaser of butter, bacon, cheese…" (Leicester branches) newspaper advertisement

"Health…Wealth…Happiness…If you shop at Sainsbury's who sell the finest quality butter bacon and cheese..." (Leicester branches) newspaper advertisement

21 May 1937

Published in the Leicester Mercury. Similar advertisements were published for "all Midland branches" during the week ending 21 May.

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"Health…Wealth…Happiness…If you shop at Sainsbury's who sell the finest quality butter bacon and cheese..." (Leicester branches) newspaper advertisement

"Keep cool by purchasing Sainsbury's Ready-Cooked Foods..." newspaper advertisements

[1930s-1940s]

7 copies of newspaper advertisement featuring the copy "Keep cool by purchasing Sainsbury's Ready-Cooked Foods..." and the names of the following branches: Coventry, Leicester (Gallowtree Gate and...

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SA/MARK/ADV/1/1/1/1/1/31 - "Keep cool by purchasing Sainsbury's Ready-Cooked Foods..." newspaper advertisements
"Keep cool by purchasing Sainsbury's Ready-Cooked Foods..." newspaper advertisements

"If You Enjoy Really Good Butter, Bacon and Cheese" newspaper advertisement

29 Jan 1937

Bacon, Butter and Cheese advert, 1937. Includes the slogan 'If you enjoy Really Good Butter, Bacon and Cheese Go to J. Sainsbury'. Branches mentioned: Leicester (Gallowtree Gate and...

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"If You Enjoy Really Good Butter, Bacon and Cheese" newspaper advertisement

"Discovered!!" newspaper advertisement

12 Feb 1937

'Discovered!' Butter, Bacon, Cheese and Eggs advert, 1937. Branches mentioned: Leicester (Gallowtree Gate and Cheapside). Includes pencilled note on advert that it was placed in the Leicester Mercury...

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"Discovered!!" newspaper advertisement