"Q-Less Shopping" poster for [9-11 London Road], Croydon store
[1950]Poster relating to the opening of Sainsbury's first self service store at Croydon. Includes text "It's come to Croydon! 'Q-Less Shopping' Quicker, Easier-at Sainsbury's New Self-Service Store"
SA/BR/22/C/54/1
Tiles (brown, triangular)
[1882-1890]Two triangular, teapot brown, colour glazed tiles. A raised inscription on the reverse gives the maker's name, 'Minton, Hollins, & Co'. The tiles may have been used on the front of counters at 6...
SA/BRA/1/9/1/1/10
"Come decimal shopping now!" leaflet design
[1969-1970]Artwork/mockup of design for leaflet.
SA/BRA/5/9/2/1
Image of filming of 'Quick Change' film in 9/11 London Road, Croydon branch
[1969]'Quick Change' was a film made to help explain decimal currency and to illustrate how it is used in a Sainsbury's store. Most of the film takes place in the Sainsbury's self-service store at 9/11...
SA/BRA/5/9/8/1/5
Image of chairman John Davan Sainsbury at checkout in 9/11 London Road, Croydon branch converted to decimal currency training shop
[c. 10 Feb 1970]The Decimal Shop was an existing branch that was replanned to provide opportunities for staff training, enable organised visits from groups of customers and serve as a "dress rehearsal" for...
SA/BRA/5/9/8/2/11
Image of presenter Zena Skinner in 9/11 London Road, Croydon branch converted to decimal currency training shop
[c. 10 Feb 1970]The Decimal Shop was an existing branch that was replanned to provide opportunities for staff training, enable organised visits from groups of customers and serve as a "dress rehearsal" for...
SA/BRA/5/9/8/2/2
Image of chairman John Davan Sainsbury and Jennifer Jenkins in 9/11 London Road, Croydon branch on its opening day as decimal currency training shop
[10 Feb 1970]Jennifer Jenkins is described in 'JS Journal' March 1970 as "Mrs. Roy Jenkins, wife of the Chancellor of the Exchequer and Chairman of The Consumers' Council." The Decimal Shop was an existing branch...
SA/BRA/5/9/8/2/21
Image of display of Sainsbury's jam in 9/11 London Road, Croydon branch converted to decimal currency training shop
[c. 10 Feb 1970]The Decimal Shop was an existing branch that was replanned to provide opportunities for staff training, enable organised visits from groups of customers and serve as a "dress rehearsal" for...
SA/BRA/5/9/8/2/6
Image of chairman John Davan Sainsbury and presenter Zena Skinner in 9/11 London Road, Croydon branch converted to decimal currency training shop
[c. 10 Feb 1970]The Decimal Shop was an existing branch that was replanned to provide opportunities for staff training, enable organised visits from groups of customers and serve as a "dress rehearsal" for...
SA/BRA/5/9/8/2/8
Image of chairman John Davan Sainsbury and Jennifer Jenkins in 9/11 London Road, Croydon branch on its opening day as decimal currency training shop
[10 Feb 1970]Jennifer Jenkins is described in 'JS Journal' March 1970 as "Mrs. Roy Jenkins, wife of the Chancellor of the Exchequer and Chairman of The Consumers' Council." The Decimal Shop was an existing branch...
SA/BRA/5/9/8/3/3
Image of chairman John Davan Sainsbury, his wife Anya and Jennifer Jenkins in 9/11 London Road, Croydon branch on its opening day as decimal currency training shop
[10 Feb 1970]Jennifer Jenkins is described in 'JS Journal' March 1970 as "Mrs. Roy Jenkins, wife of the Chancellor of the Exchequer and Chairman of The Consumers' Council." The Decimal Shop was an existing branch...
SA/BRA/5/9/8/3/4
Image of group visiting 9/11 London Road, Croydon branch while it was open as decimal currency training shop
[Feb 1970]The Decimal Shop was an existing branch that was replanned to provide opportunities for staff training, enable organised visits from groups of customers and serve as a "dress rehearsal" for...
SA/BRA/5/9/8/4/5
Image of handling of decimal coins in 9/11 London Road, Croydon branch while it was open as decimal currency training shop
[Feb 1970]The Decimal Shop was an existing branch that was replanned to provide opportunities for staff training, enable organised visits from groups of customers and serve as a "dress rehearsal" for...
SA/BRA/5/9/8/4/8
Image of group visiting 9/11 London Road, Croydon branch while it was open as decimal currency training shop
[c. Mar 1970]The Decimal Shop was an existing branch that was replanned to provide opportunities for staff training, enable organised visits from groups of customers and serve as a "dress rehearsal" for...
SA/BRA/5/9/8/5/4
Image of group visiting 9/11 London Road, Croydon branch while it was open as decimal currency training shop
[c. Mar 1970]The Decimal Shop was an existing branch that was replanned to provide opportunities for staff training, enable organised visits from groups of customers and serve as a "dress rehearsal" for...
SA/BRA/5/9/8/5/5
Image of Croydon [9-11 London Road] branch exterior with delivery vehicles outside
[1896-1910s]Features delivery vehicles (tricycles, horses and carts) with staff. Next door to Sainsbury's a branch of "Marks & Spencer Ltd Original Penny Bazaar" can be seen in the photograph. There is also a...
SA/BRA/7/C/41/1/1
Image of 9/11 London Road, Croydon branch interior
[1950]Photograph showing customers in the aisle with products including condiments, pulses and a gondola-end (shelf-end) display of evaporated milk (Nestlé's Ideal Milk).
SA/BRA/7/C/41/1/13
Image of 9/11 London Road, Croydon branch interior: manager F.T. Fowler welcomes a customer
[1950]Photograph by The London News Agency Photos Ltd, Fleet Street, London (reference 21337).
SA/BRA/7/C/41/1/16
Image of 9/11 London Road, Croydon branch interior: customer picking box of eggs
26 Mar 1953Photograph of interior - showing gondola shelves and lady with child. Also features other customers, cardboard egg boxes (see SA/PKC/PRO/1/8/3/1), "Eggs for All no increase in prices, every egg...
SA/BRA/7/C/41/1/26
Image of Christmas display at 9/11 London Road, Croydon branch
c. 1900Includes staff behind counter, and notices promoting gongozolas as Christmas gifts and guinea/half guinea hampers. A poster on the wall reveals the half-guinea hampers contained "1 fine turkey", small...
SA/BRA/7/C/41/1/3
Image of 9/11 London Road, Croydon branch interior: meat preparation room
[1950s]A reference '30989' is written on the back.
SA/BRA/7/C/41/1/39
Audio recording and transcript of interview with Sainsbury's veterans Mr T.R. Welham and Mr G. Harrison for BBC TV 'History of Retailing'
[1980s-2000s]Recording and transcript of BBC interview of T.R. Welham and G. Harrison relating to their employment in Sainsbury's stores from the 1920s to 1950s and experiences as store managers. Summary of...
SA/HIS/1/1/4
"Special Value. Plump English Chicken for Roasting" flyer for 9/11 London Road, Croydon branch
[c. 1934]SA/MARK/ADV/1/1/1/1/1/13/81
Newspaper advertisement for Croydon branches, [c.1890 - 1910]
[c. 1890-1910]Advertisement for Sainsbury's branches at North End and London Road, Croydon.
SA/MARK/ADV/1/1/1/1/1/4
"This Week's Special Offer" (beef ribs, mutton legs) (9/11 London Road, Croydon branch) flyer
Feb [1927]SA/MARK/ADV/1/1/1/1/1/6/10/82
"Are you quite satisfied with your present Meat supply? If not, go to Sainsbury's, opposite West Croydon Station" postcard advertisement
1910Postcard advert for the 'finest quality Home Produce at lowest possible prices' including a special offer on legs and shoulders of 'finest Scotch Mutton'. Red and blue ink. Back of card is printed...
SA/MARK/ADV/1/1/1/1/1/6/1/65
"Good Housekeeping Means Sainsbury's" advertisement
c. 1935'Good Housekeeping Means Sainsbury's' advert, c. 1935. Includes prices for 'Rich Dairy Butter', 'Mild Cured Bacon', 'Plump Roasting Chicken', 'Good Quality White Cheese', 'Large Empire Eggs'. Also...
SA/MARK/ADV/1/1/1/1/1/9/182
West Croydon branch "Jubilee Commemoration" 1882-1932 advertisement
21-22 Jul 1932West Croydon branch 'Jubilee Commemoration' 1882-1932 advert, 1932. Includes "Progress" a brief history of the store. Also includes prices for 'Jubilee Offers': ''Rich Dairy Butter', 'Groceries',...
SA/MARK/ADV/1/1/1/1/1/9/99
Images of filming of 'Quick Change' film in 9/11 London Road, Croydon branch
[1969]'Quick Change' was a film made to help explain decimal currency and to illustrate how it is used in a Sainsbury's store. Most of the film takes place in the Sainsbury's self-service store at 9/11...
SA/BRA/5/9/8/1/1
Image of presenter Zena Skinner during filming of 'Quick Change' film in 9/11 London Road, Croydon branch
[1969]'Quick Change' was a film made to help explain decimal currency and to illustrate how it is used in a Sainsbury's store. Most of the film takes place in the Sainsbury's self-service store at 9/11...
SA/BRA/5/9/8/1/10
Image of presenter Zena Skinner during filming of 'Quick Change' film in 9/11 London Road, Croydon branch
[1969]'Quick Change' was a film made to help explain decimal currency and to illustrate how it is used in a Sainsbury's store. Most of the film takes place in the Sainsbury's self-service store at 9/11...
SA/BRA/5/9/8/1/8
Image of chairman John Davan Sainsbury and presenter Zena Skinner at checkout in 9/11 London Road, Croydon branch converted to decimal currency training shop
[c. 10 Feb 1970]The Decimal Shop was an existing branch that was replanned to provide opportunities for staff training, enable organised visits from groups of customers and serve as a "dress rehearsal" for...
SA/BRA/5/9/8/2/12
Images of 9/11 London Road, Croydon branch on its opening day as decimal currency training shop
[10 Feb 1970]The Decimal Shop was an existing branch that was replanned to provide opportunities for staff training, enable organised visits from groups of customers and serve as a "dress rehearsal" for...
SA/BRA/5/9/8/2/16
Image of chairman John Davan Sainsbury, his wife Anya and Jennifer Jenkins in 9/11 London Road, Croydon branch on its opening day as decimal currency training shop
[10 Feb 1970]Image included in 'JS Journal' March 1970, p.1, with the caption "Mrs. Roy Jenkins, wife of the Chancellor of the Exchequer and Chairman of The Consumers' Council talking with Mr. & Mrs. John...
SA/BRA/5/9/8/2/18
Image of chairman John Davan Sainsbury and presenter Zena Skinner in 9/11 London Road, Croydon branch converted to decimal currency training shop
[c. 10 Feb 1970]The Decimal Shop was an existing branch that was replanned to provide opportunities for staff training, enable organised visits from groups of customers and serve as a "dress rehearsal" for...
SA/BRA/5/9/8/2/3
Images of 9/11 London Road, Croydon branch converted to decimal currency training shop
[c. 10 Feb 1970]The Decimal Shop was an existing branch that was replanned to provide opportunities for staff training, enable organised visits from groups of customers and serve as a "dress rehearsal" for...
SA/BRA/5/9/8/2/9
Image of group visiting 9/11 London Road, Croydon branch while it was open as decimal currency training shop
[Feb 1970]The Decimal Shop was an existing branch that was replanned to provide opportunities for staff training, enable organised visits from groups of customers and serve as a "dress rehearsal" for...
SA/BRA/5/9/8/4/2
Image of group visiting 9/11 London Road, Croydon branch while it was open as decimal currency training shop
[Feb 1970]The Decimal Shop was an existing branch that was replanned to provide opportunities for staff training, enable organised visits from groups of customers and serve as a "dress rehearsal" for...
SA/BRA/5/9/8/4/4
Image of 9/11 London Road, Croydon branch interior
26 Mar 1953Features customers shopping, and view of the store aisles. Products and brands visible include Bird's Custard Powder, Smedley's (tinned fruits), Corbatch Victoria plums, Harvey's Gooseberries in...
SA/BRA/7/C/41/1/23
Image of 9/11 London Road, Croydon branch interior
26 Mar 1953Photograph showing the interior including customers and cheese in refrigerated cabinets. A notice "Sainsbury's can still offer you an excellent variety of unrationed cheese" can be seen - illustrating...
SA/BRA/7/C/41/1/27
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