Sterling silver medal issued to J. Sainsbury Ltd. as an award of merit.
The obverse features a decorative border depicting clocks, books, scythes, oak and laurel leaves and inscriptions including, 'THE TIMES'. The reverse features an inscription, 'THE TIMES AWARDS for the best advertisement of a company's results to appear in 1978'. A hallmark on the medal indicates that it was made in London in 1978.
The medal is stored in a case with a hinged lid. The case is covered with black synthetic fabric and lined with black satin and felt.
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