Report produced by McKinsey & Company, Inc. assessing the potential for J. Sainsbury Ltd. to expand into nonfood retail.
Includes a summary of strategy to November 1971, conclusions based on pilot projects and suggested next steps for the company. Also includes sections entitled: evaluating market and consumer data; assessing nonfood retail economics, assessing the store potential for nonfoods and reviewing the implications of entry into nonfoods.
Head Office functions
"Assessing the potential for nonfoods" report
- Ref. No: SA/BL/3/207
- Format: Bound Volume
- Date: Nov 1971
- Level: File
- Extent: 1 volume
- Access: Open
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