"Quality By Design" video

Video about Sainsbury’s stores and products, mainly focussing on design and development. The video is similar to the “Right Store, Right Place” video and includes much of the same footage and captions. It is perhaps an earlier or later version of that video.

Includes information on the features of stores; development and testing of own-brand products; design of packaging; interior design; choice of sites; architecture of stores; construction. The video features footage mainly of Sainsbury’s stores with scrolling text at the bottom of the screen to provide the commentary.

Footage includes: model of Sainsbury’s first store on Drury Lane; model of Darnley (Glasgow) store exterior; store exteriors; store interior with customers and staff; delicatessen; checkout; product development team testing products; testing of Sainsbury’s Champagne; designers for Rosso di Verona wine label; interior design of Hedge End store on a computer system; architect at work in office; construction of a new store; Hampshire Bus number 27 bus arriving [probably at Badger Farm, Winchester]; garden maintenance.

The purpose and intended audience for the video isn’t stated. It looks like it perhaps could have been used in public relations relating to the development of new stores (such as presentations to local community groups, exhibitions etc).

Duration: 4 minutes, 40 seconds (repeated on tape in a loop several times, total duration of 31 minutes). The video on the tape is black and white, but it appears that this is just because this tape/recording is faulty and it was actually made in colour.