"Right Store, Right Place" video

Video about Sainsbury’s stores and products, mainly focussing on design and development. Includes information on the features of stores; development and testing of own-brand products; design of packaging; interior design; choice of sites; architecture of stores; construction. The video features footage mainly of Sainsbury’s stores with scrolling text at the bottom of the screen to provide the commentary (sound is background music only). The video is similar to the "Quality by Design" video and much of the same footage and captions are used on both videos.

Footage includes: model of Sainsbury’s first store on Drury Lane; model of Darnley (Glasgow) store exterior; store exteriors (Shorehead, Huddersfield; Macclesfield; Hedge End; unidentified; Hayes; Savacentre Beckton); store interior with customers and staff; delicatessen; checkout; product development team testing products; testing of Sainsbury’s Champagne; designers for Rosso di Verona wine label; interior design of Hedge End store on a computer system; architect at work in office; Hampshire Bus number 27 bus arriving [probably at Badger Farm, Winchester]; still shots of stores; construction of a new store; store entrance with revolving doors.

The purpose and intended audience for the video isn’t stated. It looks like it perhaps could have been used in public relations relating to the development of new stores (such as presentations to local community groups, exhibitions etc).

Duration: 4 minutes, 10 seconds.