Retail communications

Daily communication bulletins to branch managers and staff containing instructions on the day to day running of branches. The bulletins came from Sainsbury's head office (the 'Branch Administration'...

SA/BRA/3/1/2/1

Special communication bulletins to branch managers and staff containing instructions on the day to day running of branches. The bulletins came from Branch Administration. The bulletins were...

SA/BRA/3/1/2/2

Information bulletins from Retail Communications (formerly Branch Communications) regarding product lines and day to day branch operations.

SA/BRA/3/1/2/3

Information bulletins from Retail Communications (formerly Branch Communications) regarding product lines and day to day branch operations. These bulletins were initially introduced as a trial in...

SA/BRA/3/1/2/4

Information bulletins from Retail Communications (formerly Branch Communications) regarding product lines and day to day branch operations. 'Action Today' was intended to be issued daily and to...

SA/BRA/3/1/2/5

Information relating to the supply and positioning of advertising literature.

SA/BRA/3/1/2/7

Information relating to the supply and positioning of advertising literature.

SA/BRA/3/1/2/8

Gives information relating to many different aspects of running a branch. The 'Weekly News' posters were introduced in June 1994. They were intended to be received by branches on Monday morning to...

SA/BRA/3/1/2/9

Gives information relating to many different aspects of running a branch.

SA/BRA/3/1/2/10

Information issued in addition to Action Today.

SA/BRA/3/1/2/11

Draft copy of a bulletin to management about security issues.

SA/BRA/3/1/2/12

Two newsletters updating staff on current issues within Sainsbury's and retailing in general.

SA/BRA/3/1/2/13

Four newsletters priming staff on specific in-store demonstrations that were to take place. Gives product details, stand requirements and anticipated sales lift.

SA/BRA/3/1/2/14

One newsletter for staff on floral gives details of new products and how to look after displays.

SA/BRA/3/1/2/15

Five newsletters for staff on delicatessen counters giving details of products, offers, merchandising and ticketing.

SA/BRA/3/1/2/16

Newsletters for staff in Beers, Wines and Spirits department giving shelf layout instructions, details of offers and supply information.

SA/BRA/3/1/2/17

Newsletters for staff in Bakery department giving ordering information, offers and sales information.

SA/BRA/3/1/2/18

Newsletters for staff in petrol filling stations

SA/BRA/3/1/2/19

Newsletter for staff on the foyer gives details of videos, CDs, newspapers, magazines and tobacco on sale.

SA/BRA/3/1/2/20

Newsletter for staff in JS Restaurants giving details of how to prepare meals and special offers

SA/BRA/3/1/2/21

Memoranda from head office departments to store managers and other store management covering promotions, product display and procedures. Includes memoranda from: Reward Card Project Office regarding...

SA/BRA/3/1/2/22

'GROCERY AND CANNED GOODS SUPPLY FORECAST FOR SERVICE BRANCHES WEEK COMMENCING 21st FEBRUARY'. From Stamford house to branch managers. On the reverse is a list of cheese and instructions regarding...

SA/BRA/3/1/2/23

Typed memo listing the 'DUTIES OF OUTDOOR REPRESENTATIVES' regarding ordering for branches.

SA/BRA/3/1/2/24

Sales sheets

SA/BRA/3/1/2/25

'REQUEST FOR EXTRA ORDER (Non-Perishable). Form not completed but stamped '867 Portsmouth'.

SA/BRA/3/1/2/26

Notice to all staff from Dino Adriano (Deputy Chief Executive) regarding 'Christmas Trading- Supporting the stores in serving our customers'. Explains the procedure for non-store staff to assist in...

SA/BRA/3/1/2/28

SA/BRA/3/1/2/29

'Revised Barker Card Guidelines' from Mr. M. I Samuel to members of the D.M.C.

SA/BRA/3/1/2/33

SA/BRA/3/1/2/34

SA/BRA/3/1/2/35

Details changes to display presentation, including basic layout and shelving within stores.

SA/BRA/3/1/2/36

Information leaflet supplied to staff informing them of the new discounting campaign and giving information about the press and television advertising programme which would accompany the initiative. A...

SA/BRA/3/1/2/37

Information distributed to store managers to brief staff on Sainsbury's news, events and financial results. Each financial year is divided into 13 periods, with a 'Monthly briefing' for each period....

SA/BRA/3/1/2/38

Regular store briefings from Chief Executive Justin King. The store briefings take the form of a letter from King, and sum up Sainsbury's financial results, news and events. Briefings are...

SA/BRA/3/1/2/39

Promotional material distributed to branch managers, for staff use and for display in staff areas. Includes material promoting fundraising events and other national events.

SA/BRA/3/1/2/40

Staff communications material designed for display in staff rooms and other staff-only spaces. This material is generally issued alongside store managers monthly briefings in ...

SA/BRA/3/1/2/41

Staff poster advertising TV programme 'What's Cooking? from the Sainsbury's Kitchen', illustrated with a photograph of the hosts Ben Shephard and Lisa Faulkner with a fridge full of Sainsbury's food....

SA/BRA/3/1/2/42

Memos sent to the Chairman's office (including senior management staff) informing them of branch trading updates.

SA/BRA/3/1/2/43

Memorandum sent from the Advertising Department which was sent to managers of all branches and Freezer Centres. It lists which barker cards (shelf edge point of sale advertisements) are to be...

SA/BRA/3/1/2/45

Information bulletins and circular letters sent to Sainsbury's branches from head office. These appear to have been known as 'branch letters' until the end of August 1939, and from September 1939 were...

SA/BRA/3/1/2/46