Retail communications videos
- Ref. No: SA/BRA/3/1/2/29
- Date: 1972-[2008]
- Level: SubSeries
- Extent: 12 files
- Access: Open
"Plan for Tomorrow" film
1972Film by Sainsbury's Productivity Services Department relating to the introduction of work scheduling at Sainsbury's branches. The system aimed to anticipate the work to be done each day in each...
SA/BRA/3/1/2/29/1
"The Story of J. Scrooge - a cautionary tale" video
[1990s]Video titled "A Christmas Carol, The Story of J. Scrooge: An everyday tale of a successful Deputy Manager.... or is he?", showing a fictitious Sainsbury's deputy branch manager, J. Scrooge, who tries...
SA/BRA/3/1/2/29/2
"Sainsbury's World Class" video
Mar 1996Video about Sainsbury's aim “to be the best retailer in the world” and for “world class standards of service, quality and value evident in all our stores” by 1997. The video asks “trading...
SA/BRA/3/1/2/29/3
"Customer Service Improvements: The Greeter" video
1 Jul 1996Video about the greeter role at Sainsbury’s stores – a member of staff to greet customers and help them when they enter the store. The video was to share the introduction of greeters as an example...
SA/BRA/3/1/2/29/4
"Tape & Turn" video about roll pallets
[c. 1998]Video showing staff how to use roll pallets safely and effectively. It focuses in particular on using tape to ensure that damaged roll pallets are not used and then turning them out of the...
SA/BRA/3/1/2/29/5
"Introducing retail director Ken McMeikan to colleagues" video
[May 2005]Video for Sainsbury's staff in which the new Retail Director, Ken McMeikan introduces himself and explains the priorities he feels that the company and stores should focus on. The video was possibly...
SA/BRA/3/1/2/29/6
"Making Sainsbury's Great Again - Newbury Rollout" staff video
2005Video for Sainsbury's staff about the introduction of new procedures first trialled at Winchcombe Road (King's Road), Newbury branch to improve availability (ensuring shelves are fully stocked) and...
SA/BRA/3/1/2/29/7
"Communication at Sainsbury's" staff video
2 Sep 2005Video aimed at Sainsbury’s store managers to help train them on better staff communication within stores. The video appears to be part of the "Making Sainsbury's Great Again" plan to improve the...
SA/BRA/3/1/2/29/8
Video for training course with introduction and "Making Sainsbury's Great Again" video
[c. 2006]Video for Sainsbury's staff from convenience stores attending a training course which was held at Andover store about the operational processes to be implemented in all convenience stores. The video...
SA/BRA/3/1/2/29/9
"We're better all round" staff video
[c. 2007]Video comprising a message from chief executive Justin King to staff emphasising that Sainsbury's is about quality as well as price, unlike competitors such as Tesco ("better all round"). Includes...
SA/BRA/3/1/2/29/10
"Make The Difference: Day One - Bag for Life" video
[May 2007]Video showing a scheme to give Islington branch customers reusable bags for life for free on one day, to help them use fewer disposable plastic carrier bags. Video begins with opening sequence...
SA/BRA/3/1/2/29/11
"Make the difference day: Get kids cooking" video
[Oct 2008]SA/BRA/3/1/2/29/12
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