Video comprising a message from chief executive Justin King to staff emphasising that Sainsbury's is about quality as well as price, unlike competitors such as Tesco ("better all round"). Includes clips from 1990s-2000s Sainsbury's television commercials demonstrating this. Justin King also shows a related leaflet, Sainsbury's Fairtrade bananas, Sainsbury's Line Caught Cod Fillet (more environmentally friendly), and Sainsbury's Basics Shepherd's Pie with no hydrogenated fat or "nasties" (artificial colours or flavourings).
The song 'Reach for the Sun' by The Polyphonic Spree is played for much of the video.
Duration: 6 minutes 20 seconds.
Retail communications videos
"We're better all round" staff video
- Ref. No: SA/BRA/3/1/2/29/10
- Date: [c. 2007]
- Level: File
- Extent: 1 file
- Access: Open
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