Video about the greeter role at Sainsbury’s stores – a member of staff to greet customers and help them when they enter the store. The video was to share the introduction of greeters as an example of best practice, and was presumably intended to be viewed by store managers.
Presented by Terry Wells (Director of Customer Services) at Whitstable store talking to Chris Baggaley (Store Manager) who explains the benefits of the greeter role and how he selects members of staff to be greeters.
Includes footage from Whitstable store of greeters talking to customers and checkouts, interview with Sarah Tyler (Greeter) and "Vox pop" interviews with customers.
Duration: 5 minutes. Video produced by Group Internal Communications at Sainsbury's.
Retail communications videos
"Customer Service Improvements: The Greeter" video
- Ref. No: SA/BRA/3/1/2/29/4
- Date: 1 Jul 1996
- Level: File
- Extent: 1 file
- Access: Open
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