Sainsbury's March 2006 Monthly Briefing video for branch staff. The video demonstrates "what great looks like at Easter".
Contents:
00:29: introduction from retail director Ken McMeikan.
01:27: director of supply chain operations Tim Goalen speaks about RSS [Retail Stock System], warehouse management and availability principles.
03:25: head of customer service Sarah Trowbridge speaks about good service at checkouts, taking customers to products, help from Store Support Centre staff in stores at Easter, changes to MCM [Mystery Customer Measure], and tasting new Easter products.
06:35: clips of staff saying what Easter means to them.
07:09: Ken McMeikan bakes hot cross buns in a store bakery, accompanied by silent film-style music, and then encourages staff to try products so they can recommend them.
Video includes clips of interior of branch, staff and customers, and images of Sainsbury's Easter confectionery including Taste the Difference Easter eggs. Video ends with message onscreen "Thanks to all the colleagues at Watchmoor Park, Camberley, for their help in making this video".
Duration: 8 minutes 30 seconds. Production company: DRP Group.
Monthly briefings 2005-2006
"March Monthly Briefing" video
- Ref. No: SA/BRA/3/1/2/38/1/12
- Date: Mar 2006
- Level: File
- Extent: 1 file
- Access: Open
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