Sainsbury's "P11 Monthly Briefing" video for branch staff relating to Fairtrade and Sport Relief.
Contents:
00:22: Introduction by chief executive Justin King.
01:33: "Local Heroes in Africa": Clips of visit of Sainsbury's staff to Kenya and Tanzania to see the impact of Fairtrade (a charity supporting producers in developing countries of various products, some of which were sold by Sainsbury's). The "Local Heroes" were Sainsbury's staff who had been recognized for helping their local communities. Includes Oserian flower farm, school and coffee farm. Ends with instruction onscreen to "Pause the VHS now", presumably to enable discussion amongst viewers.
04:49: "Coming soon...": preview of "The Great Mile Challenge", a running event for staff to raise money for Sport Relief. Filmed in and outside Horn Lane, 55 Bugsbys Way, Greenwich branch.
06:44: Subtitled version of the preceding video.
Duration (single version of video without countdown): 6 minutes 30 seconds. The video begins with an 8-second countdown screen labelled "FinalCutPro".
There are eight additional videos of unedited footage ("rushes") for this video.
Monthly briefings 2007-2008
"P11 Monthly Briefing" video
- Ref. No: SA/BRA/3/1/2/38/3/11
- Date: Jan 2008
- Level: File
- Extent: 1 file
- Access: Open
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