"Taste Festival: Monthly Briefing" video

Sainsbury's "Monthly Briefing" video introducing branch staff to the Sainsbury's Taste Festival, to be held 26 September-17 October 2007.

The Taste Festival was an event to be held in all branches involving free samples of mostly Sainsbury's Taste the Difference products. Miniature packages of certain products were also to be sold to encourage customers to try new foods, and a "Try Promise" allowed customers to get refunds on products they were not satisfied with. The video is presented by Jamie Oliver from "Mission Control" (presumably Sainsbury's Holborn Business Centre) and includes clips of staff and customers in branches and products.

The video begins with a 10 second countdown clock. It ends at 2:46 and is followed by a version of the same video with subtitles.

Duration (one version of the video, excluding countdown clock): 2 minutes 30 seconds.