Staff guides to new products and campaigns
- Ref. No: SA/BRA/3/1/6
- Format: Printed Material
- Date: [1990s-2006]
- Level: SubSeries
- Extent: 1 file
- Access: Open
Pocket guide entitled "A Guide for Management" compiled by Instore Marketing in order to assist management when 'walking the store' following the...
"Take a fresh look at Sainsbury's" staff leaflet announcing the imminent launch of the "Fresh food, fresh ideas" advertising campaign, encouraging...
Information sheet introducing staff to new Quaker Snack a Jacks. Includes nutritional information and market information for the rice cake and...
Folder containing information relating to the launch of the TOPS (Total Oral Protection System) range of dental products (toothbrushes, toothpaste,...
Spiral bound booklet containing information relating to the 'Quality Food from Northern Ireland' promotion starting on 29 March 1998. It gives...
Video for Sainsbury's staff about the launch of Sainsbury's Fresh Food, Fresh Ideas campaign. Produced by Sainsbury's Group Internal Communications....
Video for Sainsbury's staff about Sainsbury’s new “Service Recipe” advertising campaign (starring Ulrika Jonsson), and how Sainsbury’s was...
Video in which chairman David Sainsbury in a branch introduces to staff a new television commercial ['Service Recipe'], which then plays. The video...
Video relating to customer service and marketing campaigns at Sainsbury’s. The video discusses: visits by David Sainsbury to stores; customer...
Video which appears to have been made for the management teams in Sainsbury’s stores where a home entertainment department was to be introduced or...
Video introducing staff to 1996 January Savers advertising campaign. Video includes: 00:00: "News from JS" news bulletin-style introduction with...
Video about Sainsbury’s January Savers marketing campaign. It also relates to promotion of the Sainsbury’s Economy range as part of the...
"Programme made for everyone involved in the General Merchandise department either as part of the Management Team or as a colleague working instore. ...
Sainsbury's Christmas video for staff instructing them about Christmas offers and messages. The programme is on a three hour loop. Video of a...
Video containing footage of speeches at a seminar relating to Sainsbury's TU range of clothing, held before a large audience in Telford. The screens...
Slideshow presentation for Sainsbury’s staff about Christmas 2004. The presentation seems to be intended to be shown to staff working with customers...
Video about Sainsbury's TU range of clothing for Spring and Summer 2005. The video starts with two interviews (probably intended for Sainsbury's...
Video showcasing the highlights of Christmas products from a Christmas press show. Introduced by Judith Batchelar (Director of Own Brand) and also...
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