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Pocket guide entitled "A Guide for Management" compiled by Instore Marketing in order to assist management when 'walking the store' following the launch of "Sainsbury's. Fresh food, fresh ideas" campaign.

Guide features the slogan "Take a fresh look at Point of Sale", and illustrations and lists of the Point of Sale material to be distributed to stores (such as external banners, store entrance signage, plinth crowners, hanging diamonds, hanging shelf flags, small square flags, bakery header cards, header posters, picture story boards, shelf barkers, long barkers, checkout dividers, car park posters, and Health & Beauty signage).