Video in which chairman David Sainsbury in a branch introduces to staff a new television commercial ['Service Recipe'], which then plays. The video begins with the text "This is an advertisement for Sainsbury's" onscreen.
The commercial begins with a female voiceover saying "Take one busy mother with one small child…" and then lists reasons why Sainsbury's branches are convenient, particularly for customers with young children, in the style of a recipe. It includes Ulrika Jonsson. It ends with the slogan "Sainsbury's. Everyone's favourite ingredient." onscreen. David Sainsbury then reappears to emphasise why he thinks the campaign will succeed.
Duration (of David Sainsbury pieces and commercial in total): 2 minutes 40 seconds.
Staff guides to new products and campaigns
"Take one busy mother with one small child…" television commercial introduced to staff by David Sainsbury
- Ref. No: SA/BRA/3/1/6/10
- Date: 18 Jun 1995
- Level: File
- Extent: 1 file
- Access: Open
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