Video which appears to have been made for the management teams in Sainsbury’s stores where a home entertainment department was to be introduced or revamped under the new “Sainsbury’s Sound + Vision” brand. The new ‘Sound + Vision’ department was first launched at Banbury store.
The video introduces the department including the market for home entertainment (videos etc); the “Sound + Vision” branding and display materials; and procedures for managing the department effectively to maximise sales.
Footage is included of Banbury store exterior; home entertainment (“Sainsbury’s Sound + Vision”) department at Banbury including displays and staff at work. There are also some short clips from animated films.
Duration: 6 minutes 27 seconds.
Staff guides to new products and campaigns
"A Store Guide to Maximising Sales in Home Entertainment" video
- Ref. No: SA/BRA/3/1/6/12
- Date: 1995
- Level: File
- Extent: 1 file
- Access: Open
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