Video about Sainsbury’s January Savers marketing campaign. It also relates to promotion of the Sainsbury’s Economy range as part of the campaign.
Includes brief ‘vox-pop’ interviews with customers and staff giving their thoughts about the promotion and the impact of it. Footage is included of January Savers advertising (including in-store/point of sale advertising and bus stop advertisement), and customers shopping in a Sainsbury’s store.
The video was filmed (at least in part) at Streatham and Harrogate stores.
Duration: 8 minutes.
Staff guides to new products and campaigns
Video about Sainsbury's January Savers marketing campaign
- Ref. No: SA/BRA/3/1/6/14
- Date: [1996]
- Level: File
- Extent: 1 file
- Access: Open
Related memories
Do you have an image that relates to this record? Add your personal
touch. If you worked for Sainsbury’s, please provide brief career details
and include dates where appropriate.
Share your memories
Comments
Comments (0)