"Introducing General Merchandise" staff video

"Programme made for everyone involved in the General Merchandise department either as part of the Management Team or as a colleague working instore. It explains why the department has been created, what customers want and what needs to be done to succeed with GM at Sainsbury's."

Shows the new division of general merchandise into three areas: "for me" (greetings cards, stationery, entertainment, books, clothing), "for home" (cookshop, bathroom, bedroom, home accessories, soft furnishings) and "for kids" (Adams clothing, toys, children's books, party tableware). Footage used mostly shows products on display, briefly shows staff member using planogram to check display. Includes clips of interviews with: Richard Lewis from the centre of expertise for non-foods; field operations manager, general merchandise and clothing - Zone 3 Nigel Porter; field operations manager, general merchandise and clothing - Zone 2 Peter Wanless; field operations manager, general merchandise and clothing - Zone 1 Sarah Marshall; branch staff; customers.

Video ends with "Sainsbury's, making life taste better" slogan onscreen, followed by credits screen with logo and web address of Visual Thinking Ltd.

Duration: 9 minutes, 50 seconds