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Sainsbury's Perform+Protect "Increasing our family appeal" leaflet

Ref. No: SA/BRA/3/1/6/21
Date: [c. Jul 2002]
Level: Item
Extent: 1 item
Access: Open

A4 employee information leaflet about the launch of the Perform and Protect ('Sainsbury's Perform+Protect') range.

It describes it as Sainsbury's first non-food cross category sub brand. It included over 100 health and beauty, and household products and was to launch on 24th July. The range was planned to replace various other ranges: 3in1 dishwasher products, Novon, Microban, Easy Iron, Skin clear, Headway, Wash & Shine, and others.

Sainsbury's Perform+Protect "Increasing our family appeal" leaflet

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