Video for Sainsbury's staff about the launch of Sainsbury's Fresh Food, Fresh Ideas campaign. Produced by Sainsbury's Group Internal Communications. With illustrated cassette box sleeve.
The video explains the reasons for the campaign, the media used (television commercials, press advertisements etc), how it is part of an objective for ‘total quality’, how it fits in with developments in the company (new ideas), and how the company wants staff to be involved. Includes interviews with Kevin McCarten (Marketing Director); Dino Adriano (Chief Executive) and David Abbott (Chairman of Abbott Mead Vickers BBDO advertising agency).
A clip showing the ‘Fresh Foods, Fresh Ideas’ television commercial is also included. Footage is included of: the filming of the television commercial; still images of branches from the Sainsbury Archive; checkout; use of Reward Card; customer using self-scanning device; employee arranging displays in fresh fruit and vegetables department; staff in warehouse; staff in office; employee arranging CD display; employee on customer service desk; lorry and driver at depot; New Cross Gate store exterior with customers walking in.
Duration: 7 minutes.
Staff guides to new products and campaigns
"Sainsbury's Fresh Food, Fresh Ideas" staff video
- Ref. No: SA/BRA/3/1/6/7
- Date: May 1997
- Level: File
- Extent: 1 file
- Access: Open
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