Sunday Shopping video (staff version)

Video produced as part of Sainsbury’s campaign for the legalization of Sunday trading. The video promotes benefits of Sunday trading and answers questions which people may have.

At the time the video was produced in 1992, Sunday trading was still officially illegal in England and Wales (with a few exceptions) but the restrictions by then were ignored by many retailers including major supermarkets and many shops were busy with customers on Sundays. This became a matter of public debate with one side of the debate (including many retailers) campaigning for a legalization of Sunday opening and the other side campaigning for the ban on Sunday opening to be enforced.

This ‘staff version’ of the video includes "Vox pop" brief interviews with staff at Sainsbury's East Dulwich branch on the questions of 'Why do our staff work on Sundays?'; 'How often do they work on Sundays?'; 'Are our staff forced to work on Sundays?'; 'What difference would it make to staff if the store was closed on Sundays?'. Footage of East Dulwich store is included showing the exterior, interior, staff and customers.

Duration: 4 minutes 28 seconds (5 minutes 7 seconds including countdown clock). Produced by Fountain Television.