Display manual for canned goods, grocery and traditional non-foods

648

Gives detailed guidance and principles for creating and maintaining display gondolas within branches. The title "canned goods, grocery and traditional non-foods" is perhaps a bit misleading, as virtually all types of products sold at the time are included in section 3, with a very large number of black and white photographs of displays of many types of products on shelves. Similar to SA/BRA/4/2/4.

The papers are contained within an orange A4 landscape ring binder. This is white lettering on the front cover and the spine reads 'SAINSBURY'S Display Manual' and 'Canned Goods Grocery & Traditional Non Foods' and also a labels read '774 BRACKNELL'. A white label on the spine relays a pre-existing reference number. Also includes 5 coloured card section dividers (some with titles) containing different sections.

Gives detailed guidance and principles for creating and maintaining display gondolas within branches. The title "canned goods, grocery and traditional non-foods" is perhaps a bit misleading, as virtually all types of products sold at the time are included in section 3, with a very large number of black and white photographs of displays of many types of products on shelves. Similar to SA/BRA/4/2/6. The manual is divided into the following sections: Section 1: Basic information. This includes two introduction pages and section 1 of the manual. Section one includes display principles, basic information and data. Section 2: Equipment. This section relates to display equipment; its sizes, uses and limitations. Some of the pages in this section seem to have become disordered over time; they have been digitized in the order they were found in as the original order was unclear. Section 3: Display details. This section consists of information on shelf and gondola lengths, and profiles and notes on dressing principles for each department. Staff are requested to add details relating to their branch in order to make comparisons. Section 4 (plinths and other features). This section includes plinths and other features; including what sizes are available and what they should be used for. Section 5 (ticketing and advertising information). This section includes ticketing and advertising information. The original A4 landscape ring binder is also included in the Archive. It has white lettering on the front cover and the spine reads 'SAINSBURY'S Display Manual' and 'Canned Goods Grocery & Traditional Non Foods' and stuck on labels read '774 BRACKNELL' [i.e. Bracknell branch]. There are numbers written in black ink. A white label on the spine relays a pre-existing reference number. Also includes 5 coloured card section dividers. Some have titles.

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Display manual for canned goods, grocery and traditional non-foods

SA/BRA/4/2/4
Gives detailed guidance on the display of new product lines such as clothing, hardware and stationery. With black and white photographs. Follows on from display manual for canned goods, grocery and traditional non foods. Green loose leaf ring binder. 'SAINSBURY'S New Department Manual' is stated on the front and spine of the binder. Also on the spine, pre-existing reference numbers are written. Some pages appear to be missing and others are repeated.

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New departments display manual

SA/BRA/4/2/5
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Bracknell (13/14 Charles Square)
Sainsbury's Branch

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Display manual for canned goods, grocery and traditional non-foods

New departments display manual

Bracknell (13/14 Charles Square)

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