Customer literature

Letters sent out by J. Sainsbury from head office at Blackfriars and various individual branches to customer account holders and potential customers (either individuals or organisations) advertising...

SA/BRA/5/3/1

Leaflet outlining Sainsbury's commitment to customer service and the extra services that are offered, e.g. bag packers, free car breakdown recovery from stores and help for disabled or visually...

SA/BRA/5/3/2

Questionnaire for customers to help Sainsbury's improve customer service.

SA/BRA/5/3/3

Circular pin badge with a laminated paper face, a white plastic back and a metal safety pin fastening. The face is pale yellow and bears a blue printed inscription, 'Here to help. Sainsbury's....

SA/BRA/5/3/4

A road map of Great Britain showing the location of Sainsbury's, Homebase and Savacentre stores with details of store facilities at rear.

SA/BRA/5/3/5

Leaflet inviting customers to weigh their own fruit and vegetables in the produce area to reduce waiting time at checkout.

SA/BRA/5/3/6

An eleven page colour leaflet from the Sainsbury's Living Today series. 'Food Hygiene' is a guide for customers on the safe storage and preparation of food.

SA/BRA/5/3/7

Notification of the introduction of a system of identifying the top 500 selling lines (by sales volume) by adding a white explanation mark on a blue background to the usual price labels. The leaflet...

SA/BRA/5/3/8

'Sainsbury's Moving to Metric- A guide to shopping and cooking in metric', Includes a 'pop-out' metric conversion guide.

SA/BRA/5/3/9

'SAINSBURY'S MULTIBUYS'; introduces the concept of receiving a discount if a certain number of a specific product are purchased and how this will be shown on an itemised till receipt.

SA/BRA/5/3/10

To work out price per pound and also for converting ounces to grammes, fluid ounces to milli-litres. Orange plastic case containing a white plastic strip with the various measurements written on it,...

SA/BRA/5/3/11

Gives the districts that have Sainsbury's stores

SA/BRA/5/3/12

'SAFE CHILD SCHEME- What to do when a child gets lost shopping'. Produced by the British retail Consortium.

SA/BRA/5/3/13

Press-cutting from 'Mother & Baby' called 'WHEN THE MARKET ISN'T SUPER' and includes a comment from Sainsbury's regarding the safety of small children and pram parks.

SA/BRA/5/3/14

Sticker presumably for display on the tobacco counter. Consists of an outline of an open packet of cigarettes with a red circle with a line through it reading 16 inside, written on the front of the...

SA/BRA/5/3/15

Business card style leaflets. The front contains an image of a Christmas pudding over which is written 'did you know?'. The reverse contains hints and tips for Christmas under three sections; 'the...

SA/BRA/5/3/16

Explains the Sainsbury's symbols used on wine bottle labels to indicate the sweetness of white wine. The poster is in two shades of green.

SA/BRA/5/3/17

Explains the Sainsbury's symbols used on wine bottle labels to indicate fullness or weight of red wine. This poster is in red, beige and green.

SA/BRA/5/3/18

Booklet (A5) containing a road map of Great Britain showing the location of all Sainsbury's stores. The booklet would have been available free to customers and includes the "Sainsbury's Fresh Food,...

SA/BRA/5/3/19