Loyalty cards
Reward Card
In June 1996 Sainsbury's Supermarkets launched its nationwide loyalty card known as 'Reward Card'. This replaced the earlier 'Saver Card' each of which could only be used in one specific branch. Reward Cards were replaced in 2002 by the 'Nectar' card.
- Ref. No: SA/BRA/5/4/2/2
- Date: [1996-2002]
- Level: SubSubSeries
- Extent: [50 items?]
- Access: Open
Reward Cards
[c. 1997]SA/BRA/5/4/2/2/1
Reward Card customer literature
1996-2002SA/BRA/5/4/2/2/2
"Sainsbury's Rewards" magazines
1998-2001Exclusive publication for Sainsbury's Reward Card holders.
SA/BRA/5/4/2/2/3
Reward Card administration
[1996-2002]SA/BRA/5/4/2/2/4
Reward Card promotional wear
1990sSA/BRA/5/4/2/2/5
Reward Card television commercials
[c. 1996-1999]SA/BRA/5/4/2/2/6
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