Reward Card administration

E-mail containing questions and answers about the operation of the scheme, registration, trade expectations, point of sale and marketing plan, systems reliability and competition.

SA/BRA/5/4/2/2/4/1

E-mail update on the success of Reward Card.

SA/BRA/5/4/2/2/4/2

E-mail giving details of high bonus earning products and most loyal customer.

SA/BRA/5/4/2/2/4/3

E-mail from Reward Card Project Office to Store Managers regarding the trial of Electronic Redemption allowing customers to instantly redeem money of their shopping bill at the checkout.

SA/BRA/5/4/2/2/4/4

Memo regarding research finding from a survey into customer opinions on Safeway's ABC card and comparisons with Sainsbury's Reward Card.

SA/BRA/5/4/2/2/4/5

Handbook insert informing staff of security features of new Reward Cards which will identify a genuine voucher.

SA/BRA/5/4/2/2/4/6

Gives: sales on Reward Card (£ millions), transactions on Reward Card (£ millions), average Reward Card and non Reward Card transaction size (£), Reward Card participation at Sainsbury's petrol...

SA/BRA/5/4/2/2/4/7

Presentation document (photocopy) by InterAct Systems relating to the Sainsbury's Reward Point system. These were computer kiosks for customers with a Sainsbury's Reward Card (loyalty card) at which...

SA/BRA/5/4/2/2/4/8

Document outlining a proposal for a promotional scheme to award additional Air Miles [a voucher scheme for air travel] to Sainsbury's customers. Under the existing scheme customers using their Reward...

SA/BRA/5/4/2/2/4/9