"Reward Benefits" television commercial

Television commercial (40 seconds) promoting offers with Sainsbury's Reward Card vouchers. There are two versions of the commercial. The commercial was presented by Caron Keating, and featured actual customers providing testimonials on how they used their Reward Card..

The first version promotes: UCI cinemas; Sketchley dry cleaning; BT phone calls; NSPCC donations matched by Sainsbury's; Air Miles. It was filmed on 16th January 1997 at a house in Wimbledon, on 21st January 1997 at Sainsbury's North Cheam, a house in Kingston-upon-Thames and UCI Empire Cinema in Leicester Square, and 23rd January 1997 in Paris. It aired on television from 3rd February 1997.

The second version promotes: UCI cinemas; Sketchley dry cleaning; BT phone calls; TGI Friday's, Brewers Fayre and Beefeater Restaurants; Air Miles. This was filmed on 28th January 1996 at The Crown (Beefeater), Northolt with the rest of the footage taken from the first version.

Background music track is "Thirty Something" (see audio cassette number 607). Copy writer: David Newton. Director: Peter Lavelle.