Image of fresh meat and fish counter in The Mall Shopping Centre, Armagh branch

Spiral bound booklet containing information relating to the 'Quality Food from Northern Ireland' promotion starting on 29 March 1998. It gives details about in-store leaflets, press and radio advertising, and point of sale advertising material (such as barker cards). Products which were included in the promotion were promoted using the "Sainsbury's: A Product of Northern Ireland" logo. The document appears to be intended to advise store managers and others within the company about the promotion. The booklet was issued by the Instore Marketing and Promotions department.