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Image of Cambridge Coldhams Lane store interior: customers picking sugar
Photograph by Brian Shuel (reference SSE 32/28). There was a national sugar shortage at the time, and it appears on the photo that these customers were keen to get some sugar, perhaps for Christmas baking. Sainsbury's had imported icing sugar from West Germany during this shortage (see press release...
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- Ref. No: SA/BRA/7/C/4/3/16
- Date: 3 Dec 1974
- Level: Item
- Extent: 1 item
- Access: Open
Photograph by Brian Shuel (reference SSE 32/28). There was a national sugar shortage at the time, and it appears on the photo that these customers were keen to get some sugar, perhaps for Christmas baking. Sainsbury's had imported icing sugar from West Germany during this shortage (see press release 26 Nov 1974, SA/PR/2/1/9/36) - a point of sale advertisement for this sugar can be seen on the image.
Related content
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Draft press release and press cuttings announcing that Sainsbury's has imported 500 tons of icing sugar from West Germany during a national shortage of icing sugar, although there will be initial restrictions on purchases to ensure even distribution.
Icing sugar draft press release and cuttings, 26 Nov 1974
SA/PR/2/1/9/36
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