Image of woman with "baby cradle" on trolley at Telford Town Centre branch

Photograph taken at Telford (1973-1990) branch showing a woman with her baby in a "baby cradle" attachment to her trolley. Baby cradles had been introduced by Sainsbury's in 1973 in response to news reports and public concern about baby snatching (see 'JS Journal' September 1973 for more background information) - it had been common practice for babies to be left unattended outside of shops in their prams while their parent/carer went shopping. Judging by the contact sheet, it appears that this photograph is posed: the woman with the baby cradle on her trolley stays in roughly the same position for twelve shots while the customers in the background are different or have moved position on each shot. Photograph by Brian Shuel (reference SSC 48 frame 36A).