"Billetts: Sainsbury's Drinks Conference 1996" video

Video containing "vox pop" market research interviews with customers giving their opinions about own-brand drinks and the drinks range at Sainsbury’s, and also television commercials for various brands of alcoholic and soft drinks (non-Sainsbury’s). The label on the tape[?] suggests the video was prepared by the Billett Consultancy for a conference relating to Sainsbury's drinks and was presented by John Billett, Chief Executive, the Billett Consultancy.

Contents:
1. Television commercials for alcoholic drinks – Carling Black Label, Caffrey’s, Teacher’s.
2. "Vox pop" interviews with customers giving their opinions about Sainsbury’s own-brand drinks.
3. Television commercials – Pepsi Max, Lemon Tango.
4. "Vox pop" interviews – comments about drinks selection at Sainsbury’s.
5. Television commercial – Orange Tango.
6. "Vox pop" interviews – negative comments about own-brand drinks.
7. Television commercials – Smirnoff Black, Courvoisier, Lemon Tango.
8. "Vox pop" interviews – about own-brand drinks.

Duration: 14 minutes.