Video which begins with text onscreen reading "This tape contains the following video sequences from the One Company, One Agenda meeting for subsequent briefing and Getting Started workshops:
- Dino Adriano at June 8 One Company, One Agenda meeting
- Two Change case studies
- Three Sales case studies
- Two new television ads
- Making Life Taste Better film".
Contents:
00:20: "Dino Adriano at June 8 One Company, One Agenda meeting": Clips of J. Sainsbury plc group chief executive Dino Adriano speaking to an audience about why Sainsbury's will "win" against its competitors. He refers to the "One Company, One Agenda" convention held in Brighton on 9-10 February 1999, and ways to increase progress such as accelerating sales, new branding launch, cost cutting, and changing ways of working.
09:11: "Change case studies: - JS Gold at Chingford": Report about staff recognition scheme at Low Hall (11 Walthamstow Avenue), Chingford branch, including clips of interviews with staff and footage of branch exterior and interior.
10:08: "Change case studies: - Sales Committee at Ripley": Report about staff idea sharing at Nottingham Road, Ripley branch, including clips of interviews with staff and footage of branch exterior and interior.
11:56: "Sales case studies: - Bread at Bedford": Report about Italian bread promotion at Fairfield Park (90 Clapham Road), Bedford branch, including clips of interviews with staff member and customers and footage of bakery and customers sampling bread.
13:04: "Sales case studies: - BWS [Beers, Wines and Spirits] at Harrogate": Report about involving customers in choice of beers sold, improving staff knowledge of products and offering wine tasting to customers at Wetherby Road, Harrogate branch, including clips of interviews with staff and footage of beers, wines and spirits department and branch exterior.
14:59: "Sales case studies: - More Choice at Guildford": Report about involving all staff in responding to requests for products from customers at 48-150 High Street, Guildford branch, including clips of interview with branch manager and footage of branch exterior and interior.
16:25: "New television commercials: - Checkout": Television commercial (40 seconds) from the "Sainsbury's making life taste better" campaign. The commercial depicts a mother and her son at a Sainsbury’s checkout. The checkout display suggests the significance of the different items purchased in their life (e.g. a bottle of wine represents memories of their holiday last year). The boy looks fed-up, but is pleased when he sees that his mother has bought him a gingerbread man.
17:11: "New television commercials: - Produce": Television commercial (40 seconds) from the "Sainsbury's making life taste better" campaign promoting Sainsbury's fresh food. The commercial depicts Cressy Lutener (spelling unknown) studying in a room in a big city - it is implied she is a student away from home. Her family are one of the strawberry growers who supply Sainsbury's. Her flat mate has bought some strawberries from Sainsbury's, which she enjoys. A caption in the style of a checkout display reads "Home sweet home, £1.29".
18:01: "Making Life Taste Better in action: Sarah's Birthday": Video beginning with message onscreen reading "This film is for everyone at Sainsbury's, to help us to understand how we can make life taste better every day, through the ways we work, and by meeting our customers [sic] needs and values". A voiceover explains how staff across the company contribute to products being available for a child's birthday party. Includes footage of staff in depot(s), lorries, branch interior with staff and customers, buyers sampling jelly, bakery staff, customer service desk, checkout, and birthday party with Sainsbury's food. The video ends with large group of staff standing outside North Cheam (566 London Road) branch and "making life taste better" slogan.
Video ends with The "SMART" network logo onscreen.
Duration: 23 minutes 25 seconds (including gaps between videos of a few seconds each).
Label on tape[?] reads "Video from C/T/N [Corporate Television Networks]. Transmitted 9 June 1999."
There are 10 additional videos of unedited footage ("rushes") for this video.
Video recordings of Sainsbury's One Company One Agenda convention
Video sequences relating to Sainsbury's "One Company, One Agenda" meetings
- Ref. No: SA/CO/12/15/9/14
- Date: 9 Jun 1999
- Level: File
- Extent: 1 file
- Access: Open
Related memories
Do you have an image that relates to this record? Add your personal
touch. If you worked for Sainsbury’s, please provide brief career details
and include dates where appropriate.
Share your memories
Comments
Comments (0)