"Sainsbury's conference tape 2" video

Video containing footage of the Sainsbury's "One Company One Agenda" convention, held in Brighton on 9-10 February 1999. The footage has been roughly edited so parts of speeches are missing and speakers are often cut off mid-sentence.

The footage alternates between speeches by J. Sainsbury plc group chief executive Dino Adriano and director, marketing and brand development Kevin McCarten. Both speeches relate to changing the way staff work, the "noble purpose", "Customer Needs and Values" ("CNVs"), strategy and the "making life taste better" brand. Kevin McCarten's speech includes videos of customers explaining the standards they expect of Sainsbury's. There are also shots of the audience in their seats and moving in and out of the auditorium.

Duration: 33 minutes 12 seconds.