"Sainsbury Convention (tape 3)" video

Video containing footage of the Sainsbury's "One Company One Agenda" convention, held in Brighton on 9-10 February 1999. The footage has been roughly edited so parts of speeches are missing and speakers are often cut off mid-sentence.

Contents:
00:00: Footage of interior of conference venue showing signage welcoming attendees and displays of fresh fruit and vegetables, Sainsbury's Easter eggs and "making life taste better" branding.
02:04: Part of a speech by director, marketing and brand development Kevin McCarten about the "Customer Needs and Values" ("CNVs"), strategy and the "making life taste better" brand.
12:32: Attendees viewing displays of photographs of branches and talking to each other.
14:15: Interviews with attendees giving their views on the themes of the conference and Sainsbury's need to change.
16:50: Director, trading and international buying Robin Whitbread, other unidentified staff (one with a jumper reading "Cat Man") and actors including Michael Redfern (known for appearing in television commercials for Oxo) explain the concept of "category management" (a way of working in which Sainsbury's staff from various areas of the business worked as a team with suppliers to improve customer satisfaction).

Duration: 32 minutes 34 seconds (including 30 seconds of test card with text reading "HAMMERHEAD").

Tape from Hammerhead Facilities.