"Sainsbury Convention (tape 4)" video

Video containing footage of the Sainsbury's "One Company One Agenda" convention, held in Brighton on 9-10 February 1999. The footage has been roughly edited so parts of speeches are missing and speakers are often cut off mid-sentence.

Contents:
00:00: Director, trading and international buying Robin Whitbread, other unidentified staff and actors including Michael Redfern (known for appearing in television commercials for Oxo) explain the concept of "category management" (a way of working in which Sainsbury's staff from various areas of the business worked as a team with suppliers to improve customer satisfaction). Includes audience participation.
10:34: Interviews with attendees giving their views on the themes of the conference and Sainsbury's need to change.
21:20: Finance director Hamish Elvidge leading group activity about the urgent changes Sainsbury's needs to make to reduce costs.

Duration: 31 minutes 47 seconds.

Tape from Hammerhead Facilities