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Video consisting of five sets of "vox pop" interviews with Sainsbury's customers and staff, the first four of which were played during the presentation by departmental director, marketing services Ivor Hunt at Sainsbury's Senior Managers' Conference 1991. It is unclear if the last set was played at the conference. Each set of interviews is preceded by a Rapier Productions 30 second countdown screen.

Contents:
00:17: "Loyal Sainsbury Shoppers": Customers saying what they like about shopping at Sainsbury's.
02:16: Excerpt from BBC 'Food and Drink' television programme featuring two shoppers giving their impressions of shopping at Aldi.
05:10: "Tesco Shoppers": Customers saying what they like about shopping at Tesco.
07:20: "J.S. [J. Sainsbury] Customers on future issues": Customers saying what they do not like about shopping at Sainsbury's.
09:19: "J. Sainsbury Staff Module": Sainsbury's staff speaking about training, communication and career development in the company

Duration: 11 minutes 10 seconds (including countdown screens).

Video by Rapier Productions. Job no 3246.