Video recording of part of Sainsbury's Branch Managers' Conference 1992

Video recording of part of the Sainsbury’s Branch Managers Conference 1992 (entitled “Leadership through Teamwork”).

Contents:
1. Introduction to this part of the conference on ‘Promoting The Business Through Service Departments’.
2. Presentation by Colin Harvey about Sainsbury’s service departments (delicatessens, bakeries, fish departments and coffee shops).
3. Presentation by Bob Cooper reviewing the service departments including: the low levels of profitability; improving sales; bake-off products in the bakery; removal of counters at poorest performing bakeries; improving profitability in delicatessens; introduction of fresh pizzas; loose bacon; ready sliced meat; changes to wet-fish counters.
4. Presentation by Colin Harvey discussing the problems with poor profitability of coffee shops and the review which has resulted in improvements.
5. Presenter introduces the next part of the conference about advertising.
6. Clip of “Sainsbury’s. Everyone’s favourite ingredient” celebrity recipe television commercial with Selina Scott.
7. Presentation by Robin Whitbread about Sainsbury’s advertising. Includes: Campaign of the Year award for the ‘Everyone’s favourite ingredient’ campaign; advertising expenditure comparison with competitors; advertising strategy and targeting; price advertising; magazine advertising; local advertising including campaigns to promote new stores; point of sale advertising (barker cards, window posters etc).
8. Presentation by David Sainsbury “Looking Ahead – Targets for Improvement” about forecasts of the company’s future financial performance in the Group Corporate Plan; investment plans for new stores; targets for cost savings; contribution of subsidiaries to group profit.
9. Interview of David Sainsbury by presenter about the company’s financial performance and the company’s strategy for the future. Includes discussion about: the financial targets; new stores; the company’s position in the market compared with competitors; cost savings; improving quality.
10. Presentation of reports back from the ‘syndicate sessions’ with five area directors, discussing the feedback which had been received from attendees at these sessions eg concerns and suggestions from store managers.

Duration: 1 hour 31 minutes.