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Video consisting of titles and "vox pop" videos presumably made for use in a Sainsbury’s Buyers' Conference titled “The Quality Connection”, held at the Queen Elizabeth II Conference Centre in London on 23 October 1990.

Contents:
1. "The Quality Connection" introduction, 'end of part one' and 'welcome back to part two' title sequences. By 3DTV, London for Rapier Productions (production company), dated 16 Oct 1990.
2. "Sainsbury Customers/clock #1" - edited recording of "vox pop" interviews with Sainsbury's customers giving their opinions about shopping at Sainsbury's, recorded inside a Sainsbury's store. Video by Fantasy Factory Video Ltd for Rapier Productions (production company), dated 7 Oct 1990.
3. "Tesco Customers/clock #2" - edited recording of "vox pop" interviews with Tesco customers giving their opinions about shopping at Tesco, recorded outside a Tesco store. Video by Fantasy Factory Video Ltd for Rapier Productions (production company), dated 18 Oct 1990.

Duration: 8 minutes.