Video about Sainsbury's working with supplier Vitacress Salads to supply cress and salads to stores. The video appears to have been created to show at an Annual General Meeting (AGM).
The video discusses matters including: Sainsbury's relationship with suppliers; work by Vitacress to make the farms sustainable and encourage wildlife; washing of cress in spring water rather than chlorinated water; and how they deliver cress very quickly to stores. Features interviews with Nick Stenning (Chief Executive, Vitacress Salads); Mike Coupe (Trading Director, Sainsbury's); Karen Schenstrom (Business Unit Director, Fresh Food, Sainsbury's); David Wainright (Senior Buyer, Sainsbury's); Simon Conway (Commercial Manager, Vitacress Salads); Dr Stephen Rothwell (Production & Technical Director, Vitacress Salads); Andy Elworthy (Farm Manager, Vitacress Salads).
Includes footage of: Vitacress cress farm and processing/packaging factory; inside a Sainsbury's store of cress being put on shelves; checkout; a delivery of salads being received in the store loading bay; customer picking up watercress in store and preparing food.
Duration: 4 minutes.
Ends with text onscreen reading "© Cantos Communications 2006".
Videos on specific topics shown to investors
"From Field to Fork" video
- Ref. No: SA/CO/5/7/2
- Date: 10 Jul 2006
- Level: File
- Extent: 1 file
- Access: Open
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