Skip navigation Skip hierarchy
Sainsbury Archive Logo
Operational guide booklet entitled 'Shopping at Sainsbury's', Oct 1978.

Includes: article about retailing from buying, testing and distribution to labelling (with sell-by dates and prices) with photographic illustrations of dairy, butter, margarine, cheese, desserts, bacon, sausages, hot drinks, freezer centre, hardware, kitchenware and health and beauty products. Also mentions greetings cards and stationary, and Sainsbury's own label family clothes. Includes article 'What Price Quality?' about laboratories and home economics at Blackfriars (head office), and article 'The Future' which focuses on petrol stations, out-of-town stores and supermarket expansion. The back page includes a map with location of Sainsbury's stores.

Locations and branches mentioned include: Haverhill Meat Products; Hoddesdon depot; Basingstoke depot; Sainsbury-Spiller egg-packing in Norfolk; Lords Hill, Southampton; SavaCentre Limited stores at Washington New Town, Hempstead, Basildon and Oldbury.