Includes Sainsbury's customer magazines, both paid-for and free to customers. Also includes any related supplements and images, as well as papers relating to publicity and administration of the magazines.
Sainsbury's Magazine is the longest running Sainsbury's customer magazine, first published in 1993. Other Sainsbury's customer magazines included free publication 'Everyday Easy', launched in 2011. 'Everyday Easy' combined elements from Sainsbury’s earlier free publications, 'Try Something New' and 'Fresh Ideas'. In February 2013, ''Everyday Easy' magazine was renamed 'Live Well For Less'.
Series are incomplete.
For other customer magazines, see SA/CPUB/FC (Family and Family Circle).
'Sainsbury's The Magazine'
1993-present'Sainsbury's The Magazine' [renamed 'Sainsbury's Magazine' in 2002]. In 1993, a company, New Crane Publishing, was formed to produce and publish the magazine by editor Michael Wynn Jones and his wife...
SA/CPUB/1
Fresh Ideas magazine
2005-[2010]Launched in Autumn 2005, Fresh Ideas was circulated as a customer loyalty magazine for regular, high-spending users of Sainsbury's Nectar card. Issued quarterly, the magazine used Nectar card data to...
SA/CPUB/2
Everyday Easy magazine
2011-2013Launched in Summer 2011, free customer magazine Everyday Easy was created by strategic content agency Seven. Everyday Easy was Sainsbury's biggest free instore publication to date, with an initial...
SA/CPUB/3
Live Well for Less magazine
2013-2015Free instore customer magazine, Live Well for Less was developed from Everyday Easy magazine, with the rebrand tying in with Sainsbury's 'Live Well for Less' campaign. The magazine includes product...
SA/CPUB/4
"Sainsbury's good food review" magazine
Oct 1980Promotional magazine giving details of Sainsbury's products and product development process. Includes articles regarding: Sainsbury's history; produce, farms and suppliers; Home Economics...
SA/CPUB/5
Tu Seasons magazine
2013-2014Free quarterly in-store customer magazine 'Tu Seasons', published by Seven Ltd. Promotes Sainsbury's Tu clothing range. The magazine was discontinued in 2014. For TU look books, see SA/PR/2/20 For...
SA/CPUB/6
Home Ideas magazine
2014Free-to-customers magazine promoting Sainsbury's homeware, kitchenware and cookware. Produced by Seven Ltd. Issued as part of the 'Live Well for Less' campaign. Features the strapline 'Love your...
SA/CPUB/7
'Your Christmas at Sainsbury's' magazine
2014Free to customers magazine with Christmas lifestyle articles, recipes and gift guides.
SA/CPUB/8
'Try something new' magazine
2007-2010SA/CPUB/9
'Family Circle' magazine
1960s-1989This subfonds includes issues of 'Family' and 'Family Circle' magazines, and recipe cards and supplements issued with these magazines. Also includes magazines Living, Practical Hairstyling & Beauty,...
SA/CPUB/FC
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