Sainsbury's The Magazine
- Ref. No: SA/CPUB/1
- Format: Publication
- Date: 1993-present
- Level: SubSubFonds
- Extent: 27 boxes, 1 file, 2 booklets
- Access: Open
Sainsbury's The Magazine (later Sainsbury's Magazine)1993-present
Series includes copies of Sainsbury's paid-for customer magazine 'Magazine' (renamed from 'The Magazine' in 2002). Series not complete. Bound volumes for reference in SSC Library, Bay 24. May...
Images relating to Sainsbury's Magazine1990s
Contains two colour slides featuring the front cover of Sainsbury's The Magazine, and one colour negative of a balloon with 'Sainsbury's The Magazine' printed on it. Also contains a colour negative...
125 years celebration supplement1994
Michael Wynn Jones, 1993-c.2003
Sue Robinson, 2003-2009
Helen Lang, 2009-present
The magazine is a paid-for consumer lifestyle magazine with recipes and articles promoting products sold in the stores. The magazine also includes tokens and money-off vouchers for products, to be spent in Sainsbury's stores.
By 2011 The Magazine was produced by Seven and was the UK’s most widely read, paid-for title. With just under 4 million readers every month (NRS), by 2011 Sainsbury’s Magazine was the only title to be a three time winner of the PPA Customer Magazine Award at the annual Periodical Publishers’ Association (PPA) Awards. In 2011 the Magazine won Best Consumer Publication (Retail), APA International Content Marketing Awards 2011. In September 2012, Sainsbury's Magazine was launched as a digital edition through collaboration with Exact Editions, the web services company. The digital edition is available on iPhone and iPad through Apple’s Newsstand section of the App store, as well as compatible Android devices through the ‘Exactly App’ on Google Play.
A survey in Jan 2012 found that 70% of readers agree that they are more likely to try new products at Sainsbury's as a result of reading Sainsbury's magazine (ResearchNow data). Celebrities appearing in the magazine include Nigel Slater, Rick Stein, Ruth Watson, Simon Hopkinson, Jamie Oliver and Nigella Lawson. In September 2012 an online offshoot of the Magazine was launched with the Kitchen Secrets blog.
More than 264,000 copies of Sainsbury’s magazine sold through all Sainsbury’s stores throughout the UK every month.*
3,296,000: Average number of readers per issue – the UK’s most widely read fully paid-for monthly title.*
264,101: Circulation – the 27th most actively purchased title in the UK **
580+ recipes triple tested by the expert food team and featured in 2010
93.4 % of readers think that the contents in Sainsbury’s magazine are ‘very’ or ‘quite’ relevant***
80.9 % of readers think the magazine is ‘excellent’ or ‘like it a lot’***
* NRS January-December 2011
** ABC circulation July-December 2011
*** Sainsbury’s Magazine survey Aug 2010
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