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Promotional magazine giving details of Sainsbury's products and product development process.

Includes articles regarding: Sainsbury's history; produce, farms and suppliers; Home Economics department; Own Label products; Sainsbury's scientists, technicians and laboratory; computerised stock control; cook books; wine buyers and tasters; branch development and architecture.

Includes advertisements for Sainsbury's products (bread, nuts, dairy including yoghurt, meat, canned fruit, wine, bacon, frozen, pies and pork products, spirits.

File also includes a copy of the 'The News Magazine' (3 Oct 1980) with 'Good food review' included as a supplement.