"Try something new" Autumn 2007 booklet

Autumn issue of "Try Something New" promoting food and drink available at Sainsbury's for autumn 2008. The booklet was produced by Seven Squared on behalf of Sainsbury's Supermarkets Ltd.

The booklet is divided into the following sections:
"It's not just any milk it's filtered to make it purer" - advertisement for Cravendale milk.
"Welcome..." - introduction and contents
"Indian summer" - promotes Sainsbury's range of Indian foods (including ready meals) and SO Organic French Lager.
"Daily bread" - promotes Warburtons Healthy Inside Oats bread.
"New instore" - promotes new products: Sainsbury's Taste the Difference Artisan Breads; Sainsbury's Taste the Difference Breaded Cod Fillets; Sainsbury's 2 Minute Meals range; Sainsbury's SO Organic Carrot Cake; Sainsbury's Taste the Difference Banoffee Tart; Sainsbury's SO Organic Fairtrade Instant Coffee.
"Perfect for nibbling" - promotes Kellogg's Special K Mini Breaks.
"Now in season" - promotes autumn vegetables: butternut squash, broccoli, carrots and mushrooms.
"New from Birds Eye Omega 3 Fish Fingers" - advertisement
"Some like it hot" - suggestions for warm alcoholic drinks using Sainsbury's SO Organic Soave, Taste the Difference XO Single Cru Cognac, and SO Organic West Country Cider.
"What's in store" - promotes new products: Sainsbury's rotisserie chickens; Fetzer Pinot Grigio wine; Patak's Tikka Coat + Cook coatings; Veetee Dine In rice.
"Natural choice" - promotes Sainsbury's SO Organic range including SO Organic Pure Clear Honey and SO Organic Medium Woodland Eggs; and Organic Fortnight (1-16 September).
"All in the best taste" - promotes limited-edition miniature sizes of selected Sainsbury's Taste the Difference products available during the autumn; also mentions sampling of products will be available in stores.
"Cheers!" - promotes Bonterra organic wine and Juniper Green gin.
"Souper-up meal times" - promotes Sainsbury's SO Organic soups, Broccoli & Stilton Soup, and Tomato & Basil Soup.
"Liquid love" - promotes Lucozade Hydro Active exercise drinks.
"Dreamy desserts" - promotes Sainsbury's Taste the Difference desserts.
"Breathe easy" - promotes Ambi Pur Puresse air fresheners.
"Clean & green" - promotes Sainsbury's Cleanhome range of cleaning products.
"Skin deep" - promotes Skin Therapy range of toiletries.
"New DryNites Absorbent Sleep Shorts..." - advertisement for Huggies DryNites.
"Pet Insurance for sniffing out the right cover" - advertisement for Sainsbury's pet insurance (provided by Sainsbury's Bank).