"Try something new" Winter 2007/2008 booklet

Winter issue of "Try Something New" promoting food and drink available at Sainsbury's for winter 2007/2008 including "comfort food to chase away the cold-weather blues". The booklet was produced by Seven Squared on behalf of Sainsbury's Supermarkets Ltd.

The booklet is divided into the following sections:
"Be good to yourself" - promotes Sainsbury's Be Good to Yourself range.
"Hearty & wholesome" - promotes products such as soups, pies, ready meals, puddings.
"Truffle love" - promotes Cadbury Roses Truffles.
"New instore" - promotes Sainsbury's new own-brand products: Whole & White Victoria Sandwich and Carrot cakes; Haddock in a Florentine Sauce; Super Natural Spinach, Roasted Mushroom & Ricotta Tart; and 100% Pure Pressed Italian Red Grape Juice.
"Butter up" - recipe using Lurpak garlic butter (garlicky chicken with herby garlic mash).
"Wake up your breakfast" - promotes Sainsbury's Super Naturals breakfast cereals.
"Light & creamy" - promotes Sainsbury's Be Good To Yourself range.
"Now in season" - promotes seasonal vegetables: Vivaldi potatoes (exclusive to Sainsbury's); round lettuce; Savoy cabbage; chicory; chantenay carrots.
"Be a sport" - promotes Sport Relief (part of Comic Relief), the Sainsbury's Sport Relief Mile, and Sport Relief branded products.
"Love ultimately" - promotes a 'slow-matured ultimate dry-aged sirloin steak, exclusive to Sainsbury's' for Valentine's Day.
"Love is in the air" - promotes food for Valentine's Day such as Taste the Difference meals for two.
"Orient express" - promotes Sainsbury's new oriental range.
"Feel-good food & drink" - promotes Iliada Kalamata PDO Olive Oil, Cravendale skimmed milk, Kerrygold Lighter Softer Butter, and Oatly organic and chocolate milks.
"And the winners are..." - promotes Sainsbury's wines which had won awards in competitions such as the International Wine and Spirit Competition.
"Making the difference with Fairtrade" - promotes Fairtrade food and non-food products.
"Fast food" - promotes Sainsbury's pollack fillets, as a sustainable fish.
"5 a day is child's play" - promotes Sainsbury's Kids range of nutritionally balanced food for children.
"Slices of Heaven" - promotes McVitie's Lemon Cheesecake Slices and Strawberry Shortcake Slices.
"Flipping tasty" - suggestions for Pancake Day including suggestions for pancakes.
"And for the kids" - fun pancake suggestions for children.
"Flash in the pan" - promotes Aunt Bessie's Traditional Pancakes and Lyle's Golden Syrup.
"Face value" - promotes Champneys collection of face treatments.
"Love me tender" - promotes (for Valentine's Day) Sainsbury's premium dozen red roses and Gallo Family Vineyards 2006 White Grenache.
"There's no NHS for pets..." advertisement for Sainsbury's pet insurance.