"Try something new" Autumn 2008 booklet

Autumn issue of "Try Something New" promoting food and drink available at Sainsbury's for autumn 2008. The booklet was produced by Seven Squared on behalf of Sainsbury's Supermarkets Ltd.

The booklet is divided into the following sections:
"Get the best deals for your broadband, digital TV and home phone" - advertisement for Sainsbury's Compare and Save comparison service in association with Simplify Digital.
"Welcome..." - introduction and contents.
"Last days of summer..." - promotes food to share; recipes (paella; spiced pitta crisps with Moroccan houmous; pan-fried lime & chilli scallops; salmon en-croute with watercress salad; blackberry & vanilla fool).
"Improving your choice in chicken" - promotes Sainsbury's chicken ranges: Sainsbury's Freedom Food endorsed chicken; Sainsbury's Taste the Difference free-range chicken; Sainsbury's So Organic chicken; Sainsbury's fresh British chicken; and Sainsbury's Basics chicken.
"New instore" - promotes Sainsbury's new products: Chicken & Broccoli Pie; ready-to-use herbs and spices range; banoffee and rocky road desserts; Taste the Difference specially selected grapes; The Sainsbury's Student Meal Ticket gift card.
"Sainsbury's Magazine" advertisement.
"Smokin' salmon" - article about sustainable smoked salmon from supplier Strathaird Salmon.
"With real omega oil from soya for a healthy diet..." - advertisement for Purina One Natural Balance cat food.
"3 ways with...chestnut mushrooms" - promotes Sainsbury's Closed Cup Chestnut Mushrooms; recipes (mushroom & parsley soup; mushroom & chilli linguine; warm mushroom salad).
"Join the Mexican Revolucion!" - advertisement for Discovery Taco Trays and salsas.
"Delectable desserts" - promotes Sainsbury's Taste the Difference desserts.
"I have the simplest tastes..." advertisement of Wilkin & Sons Ltd Tiptree Strawberry Little Scarlet Conserve.
"Now in season" - promotes English apples; recipe for poached apples with lemon zest and ginger.
"Cheers for beers" - about Sainsbury's beer competition with shortlist of the final 16 beers.
"Leader of the pack" - about the new sustainable Tetra Pak Tetra Recart packaging certified by the Forest Stewardship Council.
"Savvy shopping" - encourages customers to switch to Sainsbury's own-brand products "for great savings and no compromise on quality", various examples are given including Red Label tea, Tomato Ketchup, and Full Roast Instant Coffee Granules; money-saving shopping tips
"Liquid gold" - promotes Bowmore Islay Single Malt Legend whisky.
"Liven up lunchtime" - suggestions for children's lunchboxes; recipes (pasta salad; roast chicken wraps; apricot squares).
"Get fraîche" - promotes Sainsbury's British Creme Fraîche.
"A change in chicken" - promotes Sainsbury's new range of Freedom Food endorsed chickens, with improved welfare standards.
"Feel-good factor" - promotes some "feel-good, taste-good, smell-good treats": Encona Chilli Barbecue Sauce; Hillfarm Extra Virgin Cold Pressed Rapeseed Oil; Coors Light lager; Allinson Sunflower & Pumpkin Batch bread; Beautifully Delicious toiletries range; Method cleaning products range; McVitie's Lemon Cake; Galaxy Caramel Cake Bars; and McVitie's Caramel Digestive Shortcakes.
"Youth club" - promotes Skin Therapy age defence beauty range.
"Tooth fairy" - promotes Colgate 360° Deep Clean toothbrush.
"Sainsbury's Home Insurance" - promotes home insurance (from Sainsbury's Bank).